Lead Product Strategy

HelloFresh; Berlin (NH); Hybrid; USD 103,000 - 154,000; Full time

Benefits offered by this job

Pension scheme

Relocation support

Hybrid working model

HelloFresh discounts

Learning budget

HelloFresh Academy

Mental health support

Sabbatical options

Job summary

HelloFresh is seeking a Lead - Menu Strategy to drive global improvements in our value-added products portfolio. You will work with the Director of Product Strategy - Menu and collaborate with Product Development Managers to expand customization, introduce premium concepts, and increase basket size.

You’ll apply strong analytics to shape the roadmap and monetization strategy across markets. You’ll lead cross-functional efforts, design testing frameworks, and partner with Tech to boost upselling

Qualifications

• Bachelor’s degree with strong academic record and 5+ years in product management, analytics, and development.
• Analytical mindset with knowledge of experimentation methodologies and statistics.
• Strong collaboration and leadership skills to drive cross-functional teams.

Responsibilities

• Lead the value-added products roadmap across HelloFresh Group's meal kits business.
• Drive the customization strategy to expand assortment across 10+ markets, delivering growth and profitability goals.
• Identify and implement multi-market customization opportunities based on commercial potential.
• Develop pricing and surcharge recipe strategies and test premium concepts.

Skills

Product management

Analytics

Statistics

Leadership

Collaboration

Education

Bachelor’s degree

Job description

The role

We are looking for a high-calibre Lead - Menu Strategy to drive strategic, global improvements in our value-added products portfolio, focusing on premium offerings and recipe customization that leads to higher retention and improved monetization performance. In this role, reporting to the Director of Product Strategy - Menu within the Global Product Strategy and Operations team, you will work closely with Product Development Managers across our global business units to expand our customization capabilities and coverage, introduce new premium concepts that excite our customers, and increase basket sizes through more food items ordered. This is an exciting opportunity for Product Managers with strong analytical abilities to drive the Global team’s future product strategy.

What you’ll do

Lead the value-added products roadmap, ensuring alignment with stakeholders across HelloFresh Group's meal kits business and driving monetization (AOV) performance

Drive our customization strategy to support expanding our customization assortment in 10+ markets, delivering on ambitious growth and profitability objectives:

• Identify and implement mid-term multi-market customization opportunities based on commercial potential and consumer relevance, such as tailoring recipes to different dietary needs or enabling multi-ingredient customization at scale.
• Build systems for efficient sharing and scaling of best-performing customization types across our different business units
• Analyze the performance of existing customization types and create business cases and improvement plans to drive commercial growth within our current offering.

Redefine our surcharge recipes strategy to define a clear value proposition and grow average order value:

• Review existing portfolio and current positioning and create a new strategy to reposition our surcharge recipe portfolio that feels premium and customers engage with
• Develop hypotheses and testing frameworks to validate new premium concepts, pricing sensitivity, and menu composition changes.
• Analyze the performance of different surcharge recipe initiatives such as pricing changes, assortment expansion and new premium ingredients.

Collaborate with Tech on upselling initiatives through improved UI, better discovery of value-added product portfolio, and cross-selling products that lead to incremental improvements in average order value.

What you’ll bring

• Bachelor’s degree with a strong academic record.
• Relevant 5+ years of working experience in product management, analytics, and product development
• High calibre profile: you are a fast learner, a top performer and want to take on a new exciting challenge
• Analytical mindset: you are great with numbers and have strong analytical logic and rigor, with knowledge of experimentation methodologies and statistics.
• Top notch ways of working: you set the bar really high in terms of collaboration and what good looks like with strong people and communication skills
• Leadership: You can rally teams around common objectives and set up teams for success
• Growth mindset and a “learning never stops” attitude
• Ability to work through tough problems with a rigorous and pragmatic approach

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!