Marketing Business Analyst (all genders)

HelloFresh; Berlin (NH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

HelloFresh is seeking a Marketing Business Analyst to join the Reactivation Analytics team. You will act as a strategic data consultant to understand customer behavior, journeys and what motivates returns, influencing churn reduction and channel spend optimization.

We value diverse experiences and encourage you to apply even if you don’t tick every box. You’ll work in a collaborative environment dedicated to making HelloFresh better.

Qualifications

• 3+ years of experience in customer Engagement/ Retention metrics and how they contribute to overall business performance
• Experience in Customer Analytics, Marketing Analytics, A/B testing or in a quantitative field—ideally in a fast-paced B2C or subscription business
• Experience in leveraging AI tools (ChatGPT, Claude, Copilot, etc.) to increase personal and team productivity in day-to-day analytical work
• Expertise in technical skills, including: SQL and Spreadsheets (required), Tableau or a similar visualisation tool (e.g. Looker, PowerBI), Python (a plus)

Responsibilities

• Support the Global Reactivations Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making
• Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight
• Measure, benchmark, and monitor Global Reactivation performance, identifying trends and opportunities to improve key customer and business KPIs
• Improve analytical processes by advocating for scalable, automated, and standardized solutions
• Utilise various databases and querying/programming languages to access, manipulate and present the data needed
• You will not only take responsibility of own projects, but also be a team player to collaborate and share knowledge with other analysts

Skills

Data storytelling

Analytical thinking

Team collaboration

Problem solving

Independent work

Presentation skills

A/B testing

SQL

Spreadsheets

Python

Statistical modeling

Time series analysis

Big data analysis

Tools

Tableau

Power BI

Looker

Python

Job description

The role

As a Marketing Business Analyst in the Reactivation Analytics team, you will join the wider Global Marketing Analytics group. You will act as a strategic consultant, using data to understand customer behaviour, their journey and more importantly what motivates them to return. Your experience in CRM Analytics, combined with a knack for storytelling through data, will directly influence the ability to reduce churn impact and optimize our channels along with marketing spend.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.

What you’ll do

• Support the Global Reactivations Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making


• Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight


• Measure, benchmark, and monitor Global Reactivation performance, identifying trends and opportunities to improve key customer and business KPIs


• Improve analytical processes by advocating for scalable, automated, and standardized solutions


• Utilise various databases and querying/programming languages to access, manipulate and present the data needed


• You will not only take responsibility of own projects, but also be a team player to collaborate and share knowledge with other analysts

What you’ll bring

• A motivated, collaborative mindset with strong team-working skills and enthusiasm for solving business problems with data


• 3+ years of experience in customer Engagement/ Retention metrics and how they contribute to overall business performance


• A structured, results-oriented approach with the ability to break down broad questions into clear analytical steps of experience in Customer Analytics, Marketing Analytics, A/B testing or in a quantitative field—ideally in a fast-paced B2C or subscription business


• Experience in leveraging AI tools (ChatGPT, Claude, Copilot, etc.) to increase personal and team productivity in day-to-day analytical work


• Expertise in technical skills, including:


• SQL and Spreadsheets (required), Tableau or a similar visualisation tool (e.g. Looker, PowerBI), Python (a plus)


• Experience in testing (AB testing, campaign analytics, channel efficiency )


• Experience in statistical modeling, regression, clustering, time series etc is good to have


• Experience in performing analysis with large datasets and knowing what the common pitfalls are


• Analytical and critical thinking combined with good presentation and communication skills


• Strong problems solving skills and hands-on & can-do attitude


• Ability to work independently

What we offer

Compensation & Financial Wellbeing

• You'll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.


• Enjoy savings on your weekly HelloFresh box.


• Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

• Support your mental wellbeing with access to platforms like Headspace and Spill.


• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

• Balance your life with our flexible hybrid model.


• Recharge with sabbatical leave options in addition to standard time off.


• Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

• Embrace \"Learning Never Stops\" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

• Enjoy tasty in-office meal deals and fresh food options.


• We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.