Customer Lifecycle Manager

Digi-Key Electronics; Bloomington (IN); On-site; USD 78,000 - 108,000; Full time

Job summary

DigiKey Electronics in Bloomington, IN is seeking a Lifecycle Marketing Manager to design and optimize customer journeys across onboarding, engagement, retention, and reactivation. You will partner with analytics and MarTech teams to define audiences, test strategies, and drive revenue growth through personalized lifecycle programs.

The role emphasizes cross-functional collaboration with marketing, data, and sales teams, plus hands-on analysis of customer data and KPIs to improve lifetime value

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-4 years of B2B eCommerce, distribution, manufacturing, technology, or another complex customer and product environment.
• Experience with CDP, segmentation, personalization, or journey orchestration.
• Analytical collaboration with analysts or data scientists.
• Experience using testing and measurement to improve journeys or retention.
• Experience incorporating voice-of-customer into lifecycle strategies.
• Excellent communication and collaboration, influencing cross-functional teams.
• Strong project management and ability to multi-task in a fast-paced environment.

Responsibilities

• Develop and manage customer lifecycle strategies across onboarding, engagement, first-to-second purchase, retention, reactivation, and win-back.
• Maintain a lifecycle roadmap prioritizing customer needs to increase revenue, repeat purchase, digital adoption, retention, and lifetime value.
• Identify gaps across lifecycle stages and recommend programs to improve customer progression and engagement.
• Lead development and optimization of coordinated lifecycle programs across relevant marketing touchpoints.
• Define actionable customer audiences using lifecycle stage, account and customer attributes, engagement signals, digital behavior, purchase history, product interest, and value indicators.
• Partner with Analytics, Data, and MarTech teams to validate audience definitions, data availability, and activation requirements.
• Design differentiated journeys for prospects, first-time purchasers, active customers, at-risk customers, and lapsed customers.
• Apply behavioral triggers, progressive profiling, personalization, and testing to improve journey relevance and performance.
• Use customer, behavioral, transactional, and campaign data to identify lifecycle opportunities, friction points, and customer risks.
• Define program objectives, KPIs, baselines, targets, and reporting requirements.
• Partner with analytics and data teams to evaluate lifecycle movement, repeat purchase, retention, reactivation, digital engagement, and customer value.
• Develop test-and-learn plans and translate results into optimization recommendations.
• Communicate customer insights, program performance, risks, and recommended actions to stakeholders.
• Lead cross-functional lifecycle initiatives by establishing clear goals, roles, timelines, dependencies, and measures of success.
• Build alignment with marketing channels and key eCommerce, analytics, data, MarTech, sales, and customer support partners.
• Facilitate lifecycle planning, journey-mapping, and performance-review discussions.
• Document journey requirements, audience logic, KPI definitions, testing results, and optimization decisions.
• Ensure lifecycle programs follow applicable consent, privacy, accessibility, brand, and data-governance requirements.

Skills

Lifecycle marketing

Customer segmentation

Personalization

Journey orchestration

Customer analytics

A/B testing

Voice of customer

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor's Degree in Marketing, Business, or a related field

Tools

Customer Data Platform

Job description

Position Overview

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.

Responsibilities

• Lifecycle Strategy & Programs
• Develop and manage customer lifecycle strategies across onboarding, engagement, first-to-second purchase, retention, reactivation, and win-back.
• Maintain a lifecycle roadmap that prioritizes customer needs and opportunities to increase revenue, repeat purchase, digital adoption, retention, and customer lifetime value.
• Identify gaps and opportunities across lifecycle stages and recommend programs to improve customer progression and engagement.
• Lead the development and optimization of coordinated lifecycle programs across relevant marketing and customer touchpoints.
• Segmentation & Customer Journeys
• Define actionable customer audiences using lifecycle stage, account and customer attributes, engagement signals, digital behavior, purchase history, product interest, and value indicators.
• Partner with Analytics, Data, and MarTech teams to validate audience definitions, data availability, and activation requirements.
• Design differentiated journeys for prospects, first-time purchasers, active customers, at-risk customers, and lapsed customers.
• Apply behavioral triggers, progressive profiling, personalization, and testing to improve journey relevance and performance.
• Customer Insights and Performance
• Use customer, behavioral, transactional, and campaign data to identify lifecycle opportunities, friction points, and customer risks.
• Define program objectives, KPIs, baselines, targets, and reporting requirements.
• Partner with analytics and data teams to evaluate lifecycle movement, repeat purchase, retention, reactivation, digital engagement, and customer value.
• Develop test-and-learn plans and translate results into optimization recommendations.
• Communicate customer insights, program performance, risks, and recommended actions to stakeholders.
• Cross-Functional Execution
• Lead cross-functional lifecycle initiatives by establishing clear goals, roles, timelines, dependencies, and measures of success.
• Build alignment with marketing channels and key eCommerce, analytics, data, MarTech, sales, and customer support partners.
• Facilitate lifecycle planning, journey-mapping, and performance-review discussions.
• Document journey requirements, audience logic, KPI definitions, testing results, and optimization decisions.
• Ensure lifecycle programs follow applicable consent, privacy, accessibility, brand, and data-governance requirements.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field
• 3-4 years of experience in B2B eCommerce, distribution, manufacturing, technology, or another complex customer and product environment.
• Experience with customer data platforms, customer segmentation, personalization, or journey orchestration.
• Working knowledge of customer analytics and experience partnering with analysts or data scientists.
• Experience using testing and measurement to improve customer journeys or retention programs.
• Experience incorporating voice-of-customer or customer research into lifecycle strategies.
• Excellent communication and collaboration skills, with experience influencing cross-functional teams.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.

Success Metrics

• Improved customer progression across priority lifecycle stages, including onboarding, first-to-second purchase, retention, and reactivation.
• Increased repeat purchase, purchase frequency, and reactivation among targeted customer segments.
• Improved retention and reduced preventable churn within lifecycle programs and eligible customer populations.
• Measured improvement in lifecycle journey performance through segmentation, personalization, testing, and ongoing optimization.
• Effective delivery of prioritized lifecycle initiatives through strong cross-functional alignment, execution, and continuous improvement.
• Demonstrated contribution to longer-term business outcomes, including revenue growth and customer lifetime value.

Physical Requirements

• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body

Compensation

The base pay range for this position is: $78,100 to $107,500 Many factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.

Employment Requirements

Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.

Equal Opportunity

DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions. If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or [e-mail].

Know Your Rights

Workplace Discrimination is Illegal DigiKey has always believed our employees are the greatest reason for our company's continued success and exceptional service. Our employees are hardworking, talented, motivated, dedicated, agile, generous, and humble. In addition to offering an industry-leading benefits package, a sense of community, and job security, we're committed to providing career development opportunities with the hands-on training and resources to take you anywhere you want to go. DigiKey is growing fast. Come see how you can grow with us.