Lifecycle Growth PM for AI Social Platform

Cantina, Inc.; San Francisco (CA); On-site; USD 175,000 - 250,000; Full time

Benefits offered by this job

Equity

Health insurance

42 days PTO (incl. holidays)

Parental leave & fertility support

401(k)

Lifestyle spending account

Lunch and snacks

One Medical membership

Job summary

Cantina Labs in San Francisco is hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. You will lead end-to-end journeys across email, push, and in-product messaging, including deep-linked landing experiences that complete the loop.

You’ll partner with Data and Engineering to measure impact, run experiments, and scale lifecycle improvements.

Qualifications

• 6+ years in product management, growth, lifecycle/CRM, or retention.
• Ownership of lifecycle programs with measurable impact on activation/retention.
• Strong SQL and BI tool fluency for funnels, cohorts, retention curves.
• Experience with lifecycle platforms Braze/Iterable/Customer.io.
• Rigorous experimentation judgment including holdouts and incrementality.
• Excellent written communication and cross-functional influence.
• Preferred: AI/consumer-social, localization, lifecycle tooling.

Responsibilities

• Own the lifecycle strategy and roadmap for Cantina's owned channels across onboarding, activation, continuation, retention, resurrection, and monetization.
• Design, launch, iterate, and optimize email, push, and in-product journeys, including deep-linked landing and post-click experiences.
• Improve message inventory, relevance, personalization, prioritization, and per-user frequency to reduce fatigue.
• Build an evidence-based view of the user journey using product analytics, cohorts, and qualitative signals to identify friction points.
• Design and run experiments (A/B tests, holdouts, incrementality) and measure retained activity and incremental value.
• Partner with Data to build the measurement system: instrumentation, audiences, dashboards, and experiment readouts.
• Collaborate with Engineering to ship campaigns end-to-end: triggers, payloads, deep links, and in-product surfaces.
• Define operating model for lifecycle workflows: intake, templates, approvals, QA, and standards.
• Articulate strategy to senior stakeholders with data-backed tradeoffs for multi-quarter planning.

Skills

Lifecycle management

Growth

SQL

BI tools

A/B testing

Cross-functional leadership

Tools

Braze

Iterable

Customer.io

Job description

Cantina Labs in San Francisco is hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. You will lead end-to-end journeys across email, push, and in-product messaging, including deep-linked landing experiences that complete the loop.

You’ll partner with Data and Engineering to measure impact, run experiments, and scale lifecycle improvements.