Lifecycle Growth PM: Activation, Retention & Reengagement

Cantina; San Francisco (CA); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Equity compensation

Comprehensive insurance

Paid time off 42 days

Parental leave & fertility support

401(k) retirement savings

Lifestyle spending account

Lunch and snacks

One Medical membership

Job summary

Cantina is hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. You will map and optimize journeys across email, push, and in-product messaging, including deep-linked landing experiences.

You will collaborate with Data and Engineering to launch, measure, and improve activation, retention, and resurrection, writing strategy, running experiments, and aligning senior stakeholders.

Qualifications

• 6+ years in product management, growth, lifecycle/CRM, or retention.
• Proven ownership of lifecycle programs that moved business metrics.
• Strong SQL and analytics tooling fluency.
• Hands-on with lifecycle platforms (Braze, Iterable, Customer.io).
• Rigorous experimentation judgment and understanding of holdouts.

Responsibilities

• Own lifecycle strategy and roadmap for Cantina’s owned channels across onboarding to monetization.
• Design, launch, and optimize email, push, and in-product journeys with deep links.
• Improve message relevance, personalization, and per-user frequency.
• Build evidence-based user journey maps combining analytics and qualitative signals.
• Design and run experiments (A/B tests, holdouts) and measure incremental value.
• Partner with Data to build measurement systems: dashboards and experiment readouts.
• Collaborate with Engineering to ship campaigns end-to-end: triggers, payloads, deep links.
• Define operating model to scale lifecycle across teams without fatigue.
• Present strategy to senior stakeholders with data-driven tradeoffs.

Skills

Lifecycle management

SQL

Analytics tools

A/B testing

Engagement programs

Messaging strategy

Cross-functional influence

AI/consumer products

Tools

Braze

Iterable

Customer.io

Looker

Mixpanel

Amplitude

Job description

Cantina is hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. You will map and optimize journeys across email, push, and in-product messaging, including deep-linked landing experiences.

You will collaborate with Data and Engineering to launch, measure, and improve activation, retention, and resurrection, writing strategy, running experiments, and aligning senior stakeholders.