Lifecycle Growth Marketing Strategist

Edelman Financial Engines; Boston (MA); On-site; USD 84,000 - 112,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance

401(k) contributions

Job summary

Edelman Financial Engines in Boston, MA is seeking a Manager of Lifecycle Marketing to design and optimize engagement programs for prospects and clients. You will blend strategy, analytics, and hands-on execution to enhance lifecycle interactions from initial consideration through long-term relationships.

As part of the Growth Marketing team you will lead design of multi-channel journeys, develop ADA-compliant emails, and translate data into actionable insights.

Qualifications

• 5-7+ years of experience in lifecycle marketing, CRM, client marketing, or growth marketing.
• Proven track record of driving measurable LCM outcomes.
• Experience operating in a data-driven, performance marketing environment.
• Hands-on experience with Salesforce Marketing Cloud (SFMC) and Adobe CDP, including journey orchestration, segmentation, and audience automation.
• Practical knowledge of SQL-based data management and query development (e.g., data extensions, complex segmentation logic, and automation workflows).
• Experience integrating data sources (CRM, web, product data) to enable personalized marketing.
• Analytical mindset with the ability to translate data into actionable insights.
• Cross-functional leadership experience across Product, Analytics, Sales, and Digital teams.

Responsibilities

• Design and optimize end-to-end, multi-channel journeys (email, push, web, in-app) across the full funnel.
• Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design.
• Lead testing across messaging, cadence, targeting, and channels ensuring audience, email and experience align against expectations.
• Report on performance and testing outcomes; translating data into actionable insight.
• Drive continuous improvement of lifecycle marketing and email best practices through close partnership with Customer Insights, Product Marketing, Product & Technology, Brand, and Creative, advancing innovation, design excellence, and performance optimization.

Skills

HTML & CSS

Salesforce Marketing Cloud

Marketing automation

Lifecycle marketing

Data-driven marketing

Audience segmentation

Cross-functional leadership

Tools

Adobe CDP

AMPscript

CloudPages

Job description

Edelman Financial Engines in Boston, MA is seeking a Manager of Lifecycle Marketing to design and optimize engagement programs for prospects and clients. You will blend strategy, analytics, and hands-on execution to enhance lifecycle interactions from initial consideration through long-term relationships.

As part of the Growth Marketing team you will lead design of multi-channel journeys, develop ADA-compliant emails, and translate data into actionable insights.