Lifecycle Growth Marketing Lead

Front Door Defense; Somerville (MA); On-site; USD 95,000 - 155,000; Full time

Benefits offered by this job

Equity RSUs

Healthcare coverage

401(k) matching

Parental leave

Sabbatical leave

Flexible PTO

On-site parking

Professional development

Unlimited 3D prints

Job summary

Formlabs is seeking a Senior Growth Marketing Analyst in Somerville, MA to own the customer lifecycle from prospect to advocate. You will design and execute campaigns across web, email, and multiple channels, turning data into actionable strategies that boost engagement and lifetime value.

Ideal candidates bring 8+ years in growth marketing or relevant consulting, strong analytics, and hands-on experience with Marketo/Klaviyo, Salesforce, Google Analytics, BigQuery, and Shopify.

Qualifications

• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company OR 1-4 years of consulting experience.
• Strong analytical or technical skills.
• Strong ability to interpret data and translate insights into actionable marketing strategies.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
• A creative mindset with a passion for designing innovative customer campaigns.
• A deep understanding of customer needs and a passion for creating exceptional experiences.
• Strong bias for action and ability to execute quickly.
• Strong curiosity about our customer base, product, and technology.
• Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), e‑commerce platforms (e.g., Shopify).
• Experience with AEO/SEO and technical optimization of website (including light web development).
• Experience with CRO (Conversion rate optimization) in B2B setting.

Responsibilities

• Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey – from prospecting to loyal customer across web, email, and other channels.
• Design programs for key stages of the customer journey.
• Develop content and resources that empower customers to maximize the value of their Formlabs products, segmenting by different customer types, geos, etc. as needed.
• Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
• Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience.
• Test and optimize campaigns through A/B testing, data analysis, and customer feedback.
• Drive large projects, requiring executive level engagement that materially impact Formlabs' revenue.

Skills

8+ years in growth/ lifecycle

Strong analytics

Data-to-insights

Marketing communications

AEO/SEO and web optimization

CRO in B2B

Email platforms (Marketo/Klaviyo)

CRM systems (Salesforce)

Google Analytics / BigQuery

E-commerce platforms (Shopify)

Tools

Marketo

Klaviyo

Salesforce

Google Analytics

BigQuery

Shopify

Job description

Formlabs is seeking a Senior Growth Marketing Analyst in Somerville, MA to own the customer lifecycle from prospect to advocate. You will design and execute campaigns across web, email, and multiple channels, turning data into actionable strategies that boost engagement and lifetime value.

Ideal candidates bring 8+ years in growth marketing or relevant consulting, strong analytics, and hands-on experience with Marketo/Klaviyo, Salesforce, Google Analytics, BigQuery, and Shopify.