Lifecycle Marketing Manager

DeleteMe; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401k

Parental Leave

PTO

Holidays

WFH stipend

Phone reimbursement

Fitness reimbursement

Child care reimbursement

DeleteMe Gold

Plans for friends

Job summary

DeleteMe is seeking a Lifecycle Marketing Manager to lead consumer retention and engagement across the full customer lifecycle. This role builds a product-integrated lifecycle engine that drives usage, upgrades, and retention, working with Product, Engineering, and Data teams to craft high-impact lifecycle touchpoints and measurable outcomes.

The ideal candidate brings 6+ years in lifecycle marketing or product-led growth for consumer SaaS, deep expertise in email deliverability, segmentation,

Qualifications

• 6+ years in lifecycle marketing, retention, or product-led growth in consumer SaaS.
• Cross-functional work with product and engineering to build personalized marketing.
• Deep knowledge of email deliverability, authentication, and compliance (CAN-SPAM, GDPR).
• Experience managing customer journeys in Braze, Iterable, or Customer.io; SQL skills.

Responsibilities

• Own lifecycle strategy from onboarding to retention, expansion, and winback across channels.
• Collaborate with Product and Engineering to implement triggers, events, and experiments.
• Map the customer journey, identify friction, and communicate value throughout the lifecycle.
• Improve email deliverability, sender reputation, and campaign compliance.
• Develop segmentation and personalization to reach the right user at the right time.
• Design upsell/expansion programs for annual plans and higher-value tiers.
• Run experiments and reporting (A/B tests, lift analysis) to optimize metrics.
• Partner with Support/CX to reduce tickets via smart lifecycle interventions.
• Report lifecycle KPIs and build dashboards over time.

Skills

Lifecycle marketing

Retention

Product-led growth

Cross-functional collaboration

Email deliverability

SQL

Cohort analysis

A/B testing

Project management

Communication

Privacy advocate

Tools

Braze

Iterable

Customer.io

Job description

About DeleteMe

DeleteMe is the leader in proactive privacy protection. We help security teams reduce their human attack surface by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.

Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.

DeleteMe acts as a scalable, managed defense layer for your most vulnerable attack vector: your people. That’s why 30% of the Fortune 100, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.

DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.

Job Summary

We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.

You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox—but drives action.

This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product.

Job Responsibilities

• Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS
• Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes
• Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience
• Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards
• Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time
• Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers
• Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention
• Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions
• Report on lifecycle KPIs and build dashboards to track performance over time

Job Requirements

• Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses
• Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing
• Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR)
• Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar
• Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy)
• Exceptional communicator and project manager with a bias for action
• Passion for online privacy, consumer protection, and making the web safer for everyone
• This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy

What We Offer

Benefits and eligibility may vary based on role, location, employment status, and other factors.

• Comprehensive health benefits - Medical, Vision, Dental
• 401k retirement plan
• Paid Parental Leave
• 20 days of Paid Time Off
• 11 Company-Paid Holidays
• Birthday Off
• Work From Home Stipend
• Cell Phone Reimbursement
• Fitness Membership Reimbursement
• Child Care Reimbursement
• DeleteMe Gold Membership
• Discounted DM Plans for Friends and Family

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.