Lifecycle Growth Manager – PLG & AI Personalization

Manychat; Austin (TX); Hybrid; USD 120,000 - 165,000; Full time

Benefits offered by this job

Professional development budget

Medical, dental, and vision coverage

Hybrid work and flexible time off

Work from anywhere with team agreement

In-office perks — meals and snacks

Company-funded sport activities

AI-enabled tooling from day one

Job summary

Manychat, a leading chat marketing platform, is seeking a Lifecycle Marketing Manager to own late-stage lifecycle and monetization, turning trial users into paying customers. You’ll work closely with product, data, and research teams to ground your decisions in real journeys and measurable value.

The role requires 4–6 years in lifecycle marketing, plus hands-on experience with PLG dynamics and tools like Braze, MoEngage, or Iterable. You’ll leverage AI to personalize experiences at scale.

Qualifications

• 4-6 years of lifecycle marketing experience.
• 2+ years at a PLG company.
• Strong analytics and data skills.
• Experience with multi-channel lifecycle programs.
• Familiarity with AI tools for personalization.

Responsibilities

• Own late-stage lifecycle and monetization journey.
• Work with product, data analytics, and user research.
• Recruit and learn from users to improve lifecycle.
• Diagnose where users drop off using data.
• Design automated, multi-channel lifecycle programs.
• Run A/B tests and analyze results.
• Collaborate on messaging across email, push, in-app.
• Apply a test-and-learn mindset.

Skills

Lifecycle marketing

PLG experience

Data analytics

AI tooling

Experimentation

Tools

Braze

MoEngage

Iterable

Job description

Manychat, a leading chat marketing platform, is seeking a Lifecycle Marketing Manager to own late-stage lifecycle and monetization, turning trial users into paying customers. You’ll work closely with product, data, and research teams to ground your decisions in real journeys and measurable value.

The role requires 4–6 years in lifecycle marketing, plus hands-on experience with PLG dynamics and tools like Braze, MoEngage, or Iterable. You’ll leverage AI to personalize experiences at scale.