Lifecycle Growth Manager — Free-to-Paid Conversion

DeepLearning.AI; Mountain View (CA); On-site; USD 135,000 - 170,000; Full time

Job summary

DeepLearning.AI is seeking a Lifecycle Marketing Manager to own the full journey from sign-up to loyal subscriber. You will reduce churn and improve free-to-paid conversion, then expand onboarding and engagement as the foundation is built.

Collaborate with Growth, Product Marketing, and Marketing Engineering to instrument, automate, and measure funnel improvements. In this high-leverage role, you will report to Head of Marketing, work with Engineering and Data on instrumentation, and lead

Qualifications

• 3–6 years of experience in lifecycle, CRM, or retention marketing.
• Experience in subscription, edtech, or freemium-to-paid business models.
• Hands-on experience with a marketing automation or CRM platform.
• Demonstrated ability to read funnel and behavioral data and translate it into a campaign strategy.
• Experience designing and analyzing A/B tests with a clear hypothesis, control, and success metric.
• Comfort working with subscription billing data (Stripe or similar) to understand the relationship between marketing activity and revenue.
• Strong, clear writing for lifecycle touchpoints.
• A bias toward diagnosis before action, investigate root cause before shipping a fix.

Responsibilities

• Own win-back and re-engagement strategy for lapsed free users and at-risk paid subscribers.
• Diagnose drivers of subscriber plateau using Stripe, PostHog, and CRM data; build corrective campaigns within 30 days.
• Design and ship lifecycle flows to recover users who abandon checkout (major funnel drop-off).
• Build a recurring churn cohort analysis and present findings monthly.
• Own trial-to-paid journey end to end including timing, messaging, and incentive structure.
• Run structured A/B tests on trial length, onboarding sequencing, and conversion offers.
• Define audience segments, triggers, and journey logic inside CRM (Customer.io).
• Own subject line, send time, and frequency strategy across lifecycle calendar.

Skills

Lifecycle marketing

Retention analysis

A/B testing

Copywriting

Diagnosis before action

Tools

Customer.io

Braze

Iterable

HubSpot

PostHog

Amplitude

Mixpanel

SQL

Job description

DeepLearning.AI is seeking a Lifecycle Marketing Manager to own the full journey from sign-up to loyal subscriber. You will reduce churn and improve free-to-paid conversion, then expand onboarding and engagement as the foundation is built.

Collaborate with Growth, Product Marketing, and Marketing Engineering to instrument, automate, and measure funnel improvements. In this high-leverage role, you will report to Head of Marketing, work with Engineering and Data on instrumentation, and lead