Lifecycle Growth Manager: Onboarding & Retention

Growth Marketing Jobs; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

HSA

401(k)

Bathhouse membership

Unlimited PTO

Job summary

Ultra is seeking a hands-on Lifecycle Marketing Manager in New York to own post-purchase experiences. You’ll design onboarding journeys, write compelling comms, and build personalized flows inside our ESP, with a strong bias to retention and LTV.

Reporting to the Head of Growth and collaborating with the CMO, you’ll test, iterate, and scale lifecycle programs across email, SMS, and in-product messaging, delivering measurable improvements in engagement and revenue.

Qualifications

• Hands-on and fluent in Klaviyo; capable of building sophisticated, personalized flows.
• Customer-focused with ability to craft compelling lifecycle comms and journeys.
• Data-literate with ability to read dashboards and iterate based on performance.
• Manage many flows and segments without losing detail; tie to churn and LTV.
• Strong in email and SMS; holistic view of post-purchase experiences.

Responsibilities

• Build and run full lifecycle experiences—onboarding, activation, and retention.
• Design personalized onboarding journeys and set correct expectations.
• Craft comms across email, SMS, and in-product messages; brief copy as needed.
• Manage multi-segment lifecycle programs with precise triggers and logic.
• Develop subscription, winback, and reactivation flows to recover revenue.
• Use data to iterate and improve flow performance; document repeatable wins.
• Partner with Growth on offers and promotions aligned with lifecycle goals.

Skills

Klaviyo

Lifecycle marketing

Email marketing

SMS marketing

Data analysis

Tools

Klaviyo (ESP)

A/B testing tools

Job description

Ultra is seeking a hands-on Lifecycle Marketing Manager in New York to own post-purchase experiences. You’ll design onboarding journeys, write compelling comms, and build personalized flows inside our ESP, with a strong bias to retention and LTV.

Reporting to the Head of Growth and collaborating with the CMO, you’ll test, iterate, and scale lifecycle programs across email, SMS, and in-product messaging, delivering measurable improvements in engagement and revenue.