Lifecycle & Growth Manager, Digital Commerce (Hybrid)

Veritiv

Atlanta (GA)

Hybrid

USD 95,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Healthcare benefits

401k

Tuition reimbursement

Job summary

Veritiv in Atlanta, GA is seeking a Digital Customer Acquisition Manager to drive growth for veritiv.com through performance marketing and lifecycle programs. You will own acquisition strategy, optimize traffic, conversion, and revenue, and collaborate with UX, Merchandising, and analytics teams to align campaigns with site experiences.

The role requires 5+ years in B2B marketing, strong analytics, and cross-functional leadership.

Qualifications

5+ years in B2B performance or growth marketing.
Experience with lifecycle programs to drive repeat engagement.
Strong ability to translate data into actionable growth decisions.
Collaborative cross-functional leadership experience.

Responsibilities

Own acquisition and growth strategy for veritiv.com, focusing on new and repeat traffic.
Set acquisition plans, targets, and ROI trade-offs.
Lead marketing automation and lifecycle programs from onboarding to reactivation.
Define KPIs and deliver weekly to quarterly performance reporting.
Collaborate with UX, Merchandising, and analytics to optimize onsite conversion.
Coordinate with Marketing Operations, Analytics, and RevOps to improve attribution.
Manage agency relationships with accountability and optimization.