Digital Commerce Lifecycle Manager

Veritiv; Atlanta (GA); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Healthcare benefits

401k

Tuition reimbursement

Job summary

Veritiv in Atlanta, GA is seeking a Digital Customer Acquisition Manager to drive growth for veritiv.com through performance marketing and lifecycle programs. You will own acquisition strategy, optimize traffic, conversion, and revenue, and collaborate with UX, Merchandising, and analytics teams to align campaigns with site experiences.

The role requires 5+ years in B2B marketing, strong analytics, and cross-functional leadership.

Qualifications

• 5+ years in B2B performance or growth marketing.
• Experience with lifecycle programs to drive repeat engagement.
• Strong ability to translate data into actionable growth decisions.
• Collaborative cross-functional leadership experience.

Responsibilities

• Own acquisition and growth strategy for veritiv.com, focusing on new and repeat traffic.
• Set acquisition plans, targets, and ROI trade-offs.
• Lead marketing automation and lifecycle programs from onboarding to reactivation.
• Define KPIs and deliver weekly to quarterly performance reporting.
• Collaborate with UX, Merchandising, and analytics to optimize onsite conversion.
• Coordinate with Marketing Operations, Analytics, and RevOps to improve attribution.
• Manage agency relationships with accountability and optimization.

Skills

Performance marketing

Lifecycle marketing

Analytics & reporting

Cross-functional leadership

B2B marketing

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Job description

Atlanta, GA - Hybrid.

Job Purpose

Our Digital Customer Acquisition Manager leads the customer acquisition and growth strategy for veritiv.com with accountability for driving new and repeat traffic, conversion, and revenue growth through performance marketing and lifecycle programs.

Job Responsibilities

• Own the customer acquisition and growth strategy for veritiv.com, focused on driving new customer acquisition, return visits, and revenue growth.
• Establish acquisition and growth plans, performance targets, and trade-off decisions to balance traffic growth, efficiency, and ROI.
• Lead performance-focused marketing automation and lifecycle strategies, including onboarding, nurture, and reactivation programs that drive repeat engagement and conversion.
• Define and monitor KPIs for acquisition and growth performance, including traffic quality, conversion, repeat visits, and revenue impact; own weekly, monthly, and quarterly reporting.
• Partner with Digital Commerce, UX, and Merchandising teams to improve onsite conversion and ensure alignment between campaign intent and site experience.
• Collaborate with Marketing Operations, Analytics, and RevOps to improve attribution, measurement, and visibility into marketing performance.
• Manage agency relationships, ensuring accountability, performance transparency, and continuous optimization.

Additional Responsibilities & Qualifications

• 5+ years of experience in B2B performance marketing, demand generation, or growth marketing, including experience driving both acquisition and repeat engagement.
• Strong understanding of performance marketing fundamentals and lifecycle / marketing automation strategies that support repeat visits and conversion.
• Demonstrated ability to translate performance data into actionable insights and growth decisions.
• Strong cross-functional leadership and collaboration skills.

Work Experience

• 5-10 years of related job experience.
• Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.
• Experience of planning, managing and organizing resources within short/medium timescales within the overall policy framework.

Education

• Bachelor's Degree Preferred - Marketing
• Master's Degree Preferred - Business Administration

Corporate

Travel up to 10%.

What We Offer

• Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
• Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
• Healthcare benefits (including medical, dental, vision, and health savings account), life, AD&D, and disability insurance, 401k, paid time off, tuition reimbursement, employee assistance program, and other fringe benefits.

About Veritiv

Together with its subsidiaries, Veritiv is the leading full-service provider of packaging solutions. Veritiv also provides JanSan, hygiene, print and publishing products and services. Veritiv serves customers in a wide range of industries, through team members around the world helping shape the success of its customers. For more information, visit www.veritiv.com and connect with the Company on LinkedIn.

Veritiv is an Equal Opportunity/Affirmative Action employer.

EEO Policy US | EEO Policy Mexico

This description does not attempt to define the job's essential functions as defined by applicable disabilities law.