Data-Driven Lifecycle & Growth Marketing Lead

Versant Media, LLC; California (MO); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan

Tuition reimbursement

Variety of discounts and perks

Job summary

Versant Media, LLC is seeking a Sr Manager, Customer Lifecycle & Growth Marketing to spearhead customer acquisition and retention strategies across its media platforms. The ideal candidate will have over 5 years of relevant experience and will leverage data analytics to optimize the customer journey while working cross-functionally.

This hybrid role requires collaboration with various teams to enhance customer engagement and inform marketing strategies. A competitive salary of $100,000-$115,000 is offered along with benefits.

Qualifications

• Experience within entertainment or media industries.
• Ability to leverage customer data for strategic decisions.
• Proficiency in project management and collaboration tools.

Responsibilities

• Develop lifecycle marketing strategies for customer growth.
• Analyze customer behavior and identify actionable insights.
• Monitor lifecycle performance against key business metrics.

Skills

Lifecycle marketing

Customer relationship management (CRM)

Growth marketing

Analytical skills

Communication

Education

5+ years of experience in a related discipline

Tools

Microsoft Office (Excel, PowerPoint, SharePoint)

Customer journey optimization tools

Job description

Versant Media, LLC is seeking a Sr Manager, Customer Lifecycle & Growth Marketing to spearhead customer acquisition and retention strategies across its media platforms. The ideal candidate will have over 5 years of relevant experience and will leverage data analytics to optimize the customer journey while working cross-functionally.

This hybrid role requires collaboration with various teams to enhance customer engagement and inform marketing strategies. A competitive salary of $100,000-$115,000 is offered along with benefits.