Lifecycle Growth Lead: Multi-Channel Campaigns & AI Testing

CEFALY Technology, Inc.; Darien (CT); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health insurance (80% employer-paid)

Dental and Vision (employer-paid)

IRA with company match

Paid PTO

Paid holidays

Job summary

Cefaly Technology, Inc. in Darien, CT seeks a growth-focused marketer to design and execute activation and conversion funnels across email, SMS, push, and in-app messaging. You will own the lifecycle programs, run multi-channel campaigns, and leverage AI to optimize experiments and testing.

The role requires hands-on execution and close collaboration with other teams to drive revenue. Ideal candidates have 2–5+ years in growth or lifecycle marketing, experience with Attentive, VWO, GA4/Looker,

Qualifications

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
• Strong preference for healthcare or DTC businesses.
• Directly improved activation or conversion metrics.
• Built and launched multi-channel lifecycle campaigns.
• Comfortable executing in-platform and making decisions with incomplete data.
• Familiar with analytics platforms (GA4, Looker, etc.).
• Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.

Responsibilities

• Design and execute activation and conversion funnels to convert prospects into paid customers.
• Build and launch campaigns across email, SMS, push, and in-app messaging.
• Run continuous A/B tests across incentives, messaging, timing, and channel orchestration.
• Operate tools like Attentive, VWO, and analytics platforms; improve tracking and reporting.
• Glean insights from SEO and paid acquisition to craft high-impact messaging.
• Build smart offer strategy and calendar for optimal offers.

Skills

Growth marketing

Lifecycle marketing

CRM

Performance marketing

Healthcare familiarity

Data-driven

Tools

Attentive

VWO

GA4

Looker

Job description

Cefaly Technology, Inc. in Darien, CT seeks a growth-focused marketer to design and execute activation and conversion funnels across email, SMS, push, and in-app messaging. You will own the lifecycle programs, run multi-channel campaigns, and leverage AI to optimize experiments and testing.

The role requires hands-on execution and close collaboration with other teams to drive revenue. Ideal candidates have 2–5+ years in growth or lifecycle marketing, experience with Attentive, VWO, GA4/Looker,