Lifecycle Growth Lead — Multi-Channel Activation

CEFALY Technology; Darien (CT); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance (employer-paid)

Dental and Vision coverage (employer)

IRA with company match

Paid PTO

Paid company holidays

Job summary

CEFALY Technology is seeking a growth marketing professional to own activation and lifecycle optimization across email, SMS, push, and in-app channels. You will design and execute a conversion-focused funnel, reducing friction and increasing paid customer activation.

You will run multi-channel campaigns, perform continuous A/B testing, and own martech tools like Attentive and VWO while collaborating with engineering and analytics teams to improve tracking and reporting.

Qualifications

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
• Strong preference for healthcare or DTC businesses.
• You've directly improved activation or conversion metrics.
• You've built and launched multi-channel lifecycle campaigns.
• You're comfortable executing yourself in the platform.
• Familiar with analytics platforms (GA4, Looker).
• Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.
• Thrive in a small team and fill gaps as needed.

Responsibilities

• Activation & Conversion Engine: design and execute the funnel to convert prospects into paid customers.
• Hands-On Lifecycle Execution: build and launch campaigns across email, SMS, push, and in-app messaging.
• Experimentation: run continuous A/B tests across incentives, messaging, timing, and channel orchestration.
• Martech & Data Ownership: operate Attentive, VWO, and analytics platforms; collaborate with engineering.
• Marketing Partner: glean insights from SEO and paid agencies to craft high-impact messaging.
• Pricing & Offers: build an offer calendar and decide what to launch, to whom, and when.
• Cross-Functional Connector: link Marketing with Sales and CS; feed insights back into lifecycle strategy.

Skills

Lifecycle marketing

CRM

Performance marketing

Multi-channel campaigns

Analytics

Healthcare marketing

Tools

Attentive

VWO

GA4

Looker

Job description

CEFALY Technology is seeking a growth marketing professional to own activation and lifecycle optimization across email, SMS, push, and in-app channels. You will design and execute a conversion-focused funnel, reducing friction and increasing paid customer activation.

You will run multi-channel campaigns, perform continuous A/B testing, and own martech tools like Attentive and VWO while collaborating with engineering and analytics teams to improve tracking and reporting.