Growth Marketing Lead: Activate & Convert

Cefaly-Technology; Noroton (CT); On-site; USD 110,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Dental insurance (employer-paid)

IRA with company match

Paid PTO

Paid company holidays

Job summary

CEFALY Technology in Darien, CT, USA, is seeking a Growth Marketing Lead for Activation & Conversion. This hands‑on role will own lifecycle flows across email, SMS, push, and in‑app messaging to drive conversions and revenue.

You will optimize the website funnel, design experiments, and leverage Attentive, VWO, GA4, and Looker to improve metrics. Collaborate with SEO and paid teams and craft compelling offers.

Qualifications

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
• Strong preference for healthcare or DTC businesses.
• Experience improving activation or conversion metrics.
• Experience building and launching multi‑channel lifecycle campaigns.
• Comfortable hands‑on with platforms and execution.

Responsibilities

• Activation & Conversion Engine: design and optimize funnels to convert prospects into paid customers.
• Hands‑On Lifecycle Execution: build and ship campaigns across email, SMS, push, and in‑app messaging.
• Experimentation: run A/B tests to improve conversion week over week.
• Martech & Data Ownership: manage Attentive, VWO, GA4/Looker; work with engineering on tracking.
• Marketing partner: collaborate with SEO and Paid Acquisition teams to craft high‑impact messaging.
• Pricing & Offers: develop smart offer strategies and calendar tied to conversion goals.

Skills

growth

CRM

lifecycle

performance marketing

multichannel campaigns

Tools

Attentive

VWO

GA4

Looker

Job description

CEFALY Technology in Darien, CT, USA, is seeking a Growth Marketing Lead for Activation & Conversion. This hands‑on role will own lifecycle flows across email, SMS, push, and in‑app messaging to drive conversions and revenue.

You will optimize the website funnel, design experiments, and leverage Attentive, VWO, GA4, and Looker to improve metrics. Collaborate with SEO and paid teams and craft compelling offers.