Lifecycle Marketing Manager - Engagement & Growth

Armstrong-Utilitie; Butler (Butler County); On-site; USD 90,000 - 130,000; Full time

Job summary

Armstrong Group is seeking a Lifecycle Marketing Manager, Engagement & Growth to own engagement with existing customers and grow their lifetime value. You will lead strategies across email, SMS, app, and content-driven programs to deepen relationships and increase ARPU, while promoting upgrades and bundles that benefit customers.

You will partner with Marketing Ops, Analytics, and product teams to implement segmentation and personalization at scale, and to surface customer insights guiding the

Qualifications

• 4+ years in lifecycle, CRM, or growth marketing, ideally in telecom, broadband, or another subscription business.
• Proven experience building engagement and cross-sell programs across email, SMS, and in-app.
• A strong email and newsletter background, including content strategy and audience growth.
• Strong segmentation and data skills, comfortable tracking ARPU, LTV, and revenue per campaign.
• A genuine voice-of-the-customer instinct and comfort collaborating on the product roadmap.
• Comfort embracing emerging technology, including AI, to work more efficiently, e.g. next-best-action and propensity modeling.
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.

Responsibilities

• Own Customer Engagement and Lifetime Value: Lead strategy for deepening relationships and maximizing value.
• Build and Optimize Engagement Programs: Develop email, newsletter, SMS, app, and content-driven programs.
• Drive Upgrades, Cross-Sell, and Bundles: Promote upgrades and add-ons to grow ARPU and tenure.
• Personalize Experiences at Scale: Use segmentation and data to tailor messages and offers.
• Get Creative with Connection: Test new formats and touchpoints to strengthen brand affinity.
• Champion the Voice of the Customer: Surface insights to inform product roadmap and marketing.
• Own Data and Reporting for Growth: Track and report engagement, ARPU, cross-sell, and LTV.
• Partner Across Teams: Collaborate with Product Marketing, Welcome/onboarding, and Social/Content.

Skills

Lifecycle marketing

CRM

Growth marketing

Email marketing

Segmentation

Data analysis

Cross-sell programs

AI/ML in marketing

Education

Bachelor's degree in Marketing or Business

Job description

As our Lifecycle Marketing Manager, Engagement & Growth, you own how Armstrong engages its existing customers and grows their lifetime value. You turn satisfied customers into deeply engaged ones, and engaged ones into more valuable, longer-tenured households. This is a creative, data-driven role for someone who can find fresh ways to stay meaningfully connected to the base and make every interaction earn its place. You own engagement of the base, and you own it in service of both keeping customers and growing them.What You’ll DoOwn Customer Engagement and Lifetime Value: Lead the overall strategy for deepening customer relationships and maximizing the value of Armstrong’s subscriber base.Build and Optimize Engagement Programs: Develop and continually enhance email, newsletter, SMS, app, and content-driven programs that keep customers informed, connected, and loyal.Drive Upgrades, Cross-Sell, and Bundles: Increase customer value and tenure by promoting speed-tier upgrades, product add-ons, and richer bundles—framed as genuinely beneficial, not a hard sell. Partner with Marketing Ops & Analytics to target the right segments, track uptake, and measure ARPU and LTV impact.Personalize Experiences at Scale: Leverage segmentation and data to ensure every customer receives relevant messages, offers, and content at the right moments.Get Creative with Connection: Test new engagement formats, content types, and touchpoints to keep Armstrong top-of-mind and strengthen customer affinity.Champion the Voice of the Customer: Act as the customer advocate within Armstrong—surfacing insights, stories, and proof points that inform the product roadmap and strengthen marketing.Own Data and Reporting for Growth: Partner with Marketing Ops & Analytics to track, analyze, and report on engagement, ARPU, cross-sell, and lifetime value.Partner Across Teams: Collaborate with Product Marketing on new offers, with Welcome on onboarding and early engagement, and with Social/Content/Communications on amplifying campaigns and customer stories.What You’ll Need4+ years in lifecycle, CRM, or growth marketing, ideally in telecom, broadband, or another subscription businessProven experience building engagement and cross-sell programs across email, SMS, and in-appA strong email and newsletter background, including content strategy and audience growthA creative approach to engagement, with a track record of fresh ideas that landedStrong segmentation and data skills, comfortable tracking ARPU, LTV, and revenue per campaignA genuine voice-of-the-customer instinct and comfort collaborating on the product roadmapComfort embracing emerging technology, including AI, to work more efficiently, for example for next-best-action, propensity modeling, and content personalizationBachelor’s degree in Marketing, Business, or a related field, or equivalent experienceBonus: telecom bundling, loyalty programs, or community contentWhat’s in It for YouOwn the engine that keeps Armstrong customers engaged and growing in valueGet creative with how a beloved local brand stays connected to its communityShape the product roadmap as the true voice of the customerJoin a family-owned company trusted by its communities for nearly 80 yearsCompetitive compensation and benefits, in a purpose-driven culture built on trustWho We AreThe Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions.Armstrong is an Equal Opportunity Employer.