Lifecycle Growth & Engagement Lead

Armstrong Utilities, Inc.; United States; On-site; USD 100,000 - 160,000; Full time

Job summary

Armstrong Utilities, Inc. is seeking a Lifecycle Marketing Manager, Engagement & Growth to own how we engage existing customers and grow their lifetime value.

This is a creative, data‑driven role focused on turning satisfied customers into deeply engaged, longer‑tenured households. You’ll lead multi‑channel programs (email, newsletters, SMS, in‑app), optimize for ARPU and LTV, and collaborate with Product Marketing, Marketing Ops, Analytics, and content teams to shape the roadmap and customer

Qualifications

• 4+ years in lifecycle, CRM, or growth marketing in subscription-like businesses.
• Experience building engagement and cross-sell programs across channels.
• Strong email and newsletter strategy with audience growth.
• Creative thinker with fresh ideas that drive results.
• Strong segmentation and data tracking of ARPU, LTV, revenue per campaign.
• Voice-of-the-customer mindset and collaboration on roadmap.

Responsibilities

• Own customer engagement and lifetime value strategy for the subscriber base.
• Build and optimize email, newsletter, SMS, app, and content-driven programs.
• Drive upgrades, cross-sell, and bundles with data-driven targeting and tracking.
• Personalize experiences at scale using segmentation and data.
• Test new engagement formats and touchpoints to grow affinity.
• Partner with Marketing Ops, Analytics, Product Marketing, and content teams.

Skills

Lifecycle marketing

CRM

Growth marketing

Email marketing

Segmentation

Data analytics

Education

Bachelor's degree in Marketing or related field

Tools

Email platforms

SMS marketing

In-app messaging

Job description

Armstrong Utilities, Inc. is seeking a Lifecycle Marketing Manager, Engagement & Growth to own how we engage existing customers and grow their lifetime value.

This is a creative, data‑driven role focused on turning satisfied customers into deeply engaged, longer‑tenured households. You’ll lead multi‑channel programs (email, newsletters, SMS, in‑app), optimize for ARPU and LTV, and collaborate with Product Marketing, Marketing Ops, Analytics, and content teams to shape the roadmap and customer