Lifecycle Marketing Architect: Welcome & Onboarding

Armstrong Utilities, Inc.

United States

On-site

USD 90,000 - 130,000

Full time

4 days ago

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Job summary

Armstrong Utilities, Inc. seeks a Lifecycle Marketing Manager for Welcome and Onboarding to own the first 90 days and convert new installs into loyal customers. You’ll craft a white-glove onboarding experience across channels from welcome messages to the first bill.

Design multi-channel journeys, use segmentation to tailor guidance, and collaborate with field ops to align in-home and online experiences. Analyze early signals to boost retention and driving cross-sell opportunities as part of a

Qualifications

4+ years in lifecycle or CRM marketing, ideally in telecom or a subscription business.
Experience designing and optimizing multi-channel customer journeys across email, SMS, in-app, and mail.
Strong segmentation skills to personalize experiences.
A solid grasp of lifecycle analytics, cohort analysis, and retention metrics.
Hands-on experience with marketing-automation platforms such as HubSpot.

Responsibilities

Own the welcome journey from install through the first bill, the 0–90 day window.
Ensure the white-glove service, support, and community feel across all touchpoints.
Personalize onboarding using segmentation to fit each customer.
Make the welcome experience omni-channel across email, SMS, app, portal, mail, and kits.
Partner with field ops to align in-home and marketing experiences.
Learn which signals drive long-term retention and bake those moments in.