Lifecycle Marketing Manager - 90-Day Welcome & Retention

Armstrong Group; Butler, Northern (Butler County, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Armstrong Group is seeking a Lifecycle Marketing Manager to own the first 90 days of a new customer, from install to first bill, ensuring a white-glove onboarding experience across email, SMS, the app and portal, mail, and physical welcome kits.

You will personalize with segmentation, optimize multi-channel journeys, partner with Field Ops, and monitor early signals to reduce churn, delivering a welcome engine for multiple product launches.

Qualifications

• 4+ years in lifecycle or CRM marketing in telecom, broadband, or subscription business.
• Experience designing and optimizing multi-channel customer journeys across email, SMS, in-app, and mail.
• Strong segmentation skills to personalize experiences.
• Lifecycle analytics, cohort analysis, and retention metrics.

Responsibilities

• Own the first 90 days welcome journey from install through first bill and optimize it over time.
• Deliver on the white-glove service across all touchpoints (email, SMS, app, portal, mail, kits).
• Personalize with segmentation to fit different customers.
• Collaborate with Field Ops to align in-home and marketing experiences.
• Identify early signals and triggers to drive retention and reduce churn.
• Set up smart cross-sell opportunities coordinating with CLM & Engagement.
• Voice the customer experience back to product and operations.

Skills

Lifecycle marketing

CRM marketing

Segmentation

Analytics

Education

Bachelor’s degree in Marketing/Business or related field

Tools

HubSpot

Job description

Armstrong Group is seeking a Lifecycle Marketing Manager to own the first 90 days of a new customer, from install to first bill, ensuring a white-glove onboarding experience across email, SMS, the app and portal, mail, and physical welcome kits.

You will personalize with segmentation, optimize multi-channel journeys, partner with Field Ops, and monitor early signals to reduce churn, delivering a welcome engine for multiple product launches.