Senior Lifecycle Marketing Manager

ClickHouse; Houston (TX); Hybrid; USD 144,000 - 195,000; Full time

Benefits offered by this job

Flexible remote-friendly environment

Healthcare contributions

Equity in the company

Generous time off policy

Home office setup stipend ($500)

Company-wide gatherings

Job summary

ClickHouse is seeking a Senior Lifecycle Marketing Manager to own end-to-end lifecycle programs across Cloud onboarding, activation, and expansion. You will craft behavior-driven nurture across email and in-product channels to drive self-serve MRR and pipeline, building from the ground up as the first lifecycle marketer.

You will design onboarding journeys, run always-on nurture for PLG and sales-led funnels, run testing roadmaps, and report funnel metrics.

Qualifications

• 6+ years owning lifecycle, email, or growth marketing programs.
• At least 3 years at a database, data infrastructure, developer tooling, or API company.
• Proven track record of building behavior-triggered lifecycle programs at a PLG company with trials.
• Analytical mindset with data interpretation and experimentation.
• Excellent written and verbal communication for developers and engineers.
• Strong project management and ability to handle multiple programs.
• Preferred: experience at a company with an open-source product.

Responsibilities

• Own the lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion and expansion, accountable for trial-to-paid conversion, MQL volume, and influenced pipeline.
• Build behavior-triggered nurture programs that respond to product usage and intent signals to reach users at the right stage.
• Design onboarding journeys for Cloud signups, align email touchpoints with in-product experiences to drive activation.
• Run always-on nurture for the sales-led funnel with segmentation by persona, use case, and funnel stage.
• Build and run a testing roadmap across subject lines, cadence, content formats, and channel mix.
• Report on lifecycle funnel metrics for PLG and SLG and identify drop-off points for improvements.
• Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.

Skills

Lifecycle marketing

Email marketing

Growth marketing

Analytics

Communication skills

Project management

PLG experience

Open-source exposure

Job description

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the entire customer journey. Your mission is to turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels. You'll design the nurture engine that powers both our PLG and sales-led motions.

This is a hands-on, individual contributor role. You will build from the ground up as the first lifecycle marketer at ClickHouse, try new marketing strategies, and work with a passionate community of ClickHouse users.

What You Will Be Doing

• Own the lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion and expansion, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline.
• Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals, so the right message reaches the right user at the right stage.
• Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation.
• Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage that warm prospects for sales and accelerate open opportunities.
• Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion.
• Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements.
• Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.

What You Bring

• 6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention). Years can be combined across roles.
• At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product sold to developers or data practitioners.
• Proven track record of building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup.
• Analytical mindset, with the ability to interpret data, identify trends, run experiments, and make data-driven decisions.
• Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers and to work closely with engineers and product partners.
• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines.
• Preferred: experience at a company with an open-source product.

Perks

• Flexible work environment - ClickHouse is a globally distributed company and remote-friendly. We currently operate in over 25 countries.
• Healthcare - Employer contributions towards your healthcare.
• Equity in the company - Every new team member who joins our company receives stock options.
• Time off - Flexible time off in the US, generous entitlement in other countries.
• A USD$500 Home office setup if you’re a remote employee.
• Global Gatherings – We believe in the power of in-person connection and offer opportunities to engage with colleagues at company-wide offsites.

Culture - We All Shape It

As part of a rapidly scaling start-up, you will be instrumental in shaping our culture.

Are you interested in finding out more about our culture? Learn more about our values here. Check out our blog posts or follow us on LinkedIn to find out more about what’s happening at ClickHouse.

Equal Opportunity & Privacy

ClickHouse provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type based on factors such as race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please see here for our Privacy Statement.

Compensation Range: $143,550 - $194,500