Lifecycle Growth & Adoption Lead

Clay; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Clay is hiring a Senior Lifecycle Marketing role focused on driving product adoption through end-to-end lifecycle communications. You will own email and in-app programs, coordinate with GTM Ecosystem and Product Marketing on PLG campaigns, and build scalable automation for launches, events, and workshops.

Success means measurable adoption and activation increases across Clay's user base. You will work with Growth, Product, Brand, and Data Science to keep feedback loops tight and ensure campaigns

Qualifications

• Lifecycle marketing experience end-to-end, from audience to measurement.
• Activation and product-usage bias in campaigns.
• Ability to build intake workflows, automation, or reporting.
• Understanding of PLG dynamics and activation funnels.
• Cross-functional collaboration with product, brand, and data teams.

Responsibilities

• Own lifecycle channels end-to-end: email and in-app communications to drive adoption.
• Build systems to automate one-off emails for launches, events, and workshops.
• Partner with Growth Product, PMM and GTM Ecosystem on campaigns.
• Measure and report on channel metrics and adoption impact.
• Own the roadmap for comms across Clay and align with launches.
• Balance audience targeting (registered vs. non-registered) for events and programs.

Skills

Lifecycle marketing

Adoption focus

Automation & reporting

PLG dynamics

Cross-functional collaboration

Clay enthusiasm

Tools

SQL

Snowflake

Streamlit

Job description

Clay is hiring a Senior Lifecycle Marketing role focused on driving product adoption through end-to-end lifecycle communications. You will own email and in-app programs, coordinate with GTM Ecosystem and Product Marketing on PLG campaigns, and build scalable automation for launches, events, and workshops.

Success means measurable adoption and activation increases across Clay's user base. You will work with Growth, Product, Brand, and Data Science to keep feedback loops tight and ensure campaigns