Growth, Adoption

Socket.dev; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Clay is hiring for a Lifecycle Marketing role focused on adoption and product-led growth. You will own email and in-app communications end-to-end, driving activation and product adoption across launches, events, cohorts, and workshops.

You will partner with Growth, Product, Brand, and Data Science to build scalable campaigns, measure impact, and optimize the customer journey. You should have a builder mindset, comfort with PLG dynamics, and a track record of turning dashboards into actionable

Qualifications

• Experience owning email and in-app lifecycle programs end-to-end.
• Bias toward activation and product adoption.
• Builder DNA with end-to-end workflows and automation.
• Comfort with PLG dynamics and product-led growth.
• Cross-functional collaboration with product, growth, brand and ops.

Responsibilities

• Own lifecycle channels end-to-end (email and in-app) for product adoption.
• Build and run programmatic campaigns around launches, events and features.
• Collaborate with GTM Ecosystem and Product Marketing on PLG initiatives.
• Run experiments to lift activation and adoption metrics.
• Build scalable automation for launches and events; develop a single adoption dashboard.
• Own the roadmap for Clay communications across campaigns and funnels.
• Segment audiences and manage frequency to optimize engagement.
• Improve unsubscribe rules and guardrails to protect the business.

Skills

Lifecycle marketing

Adoption focus

PLG dynamics

AB testing

Cross-functional collaboration

Automation

Dashboards

Tools

Marketing automation tools

Analytics dashboards

Job description

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.

In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

• Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
• Our cultureis unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
• All employees can work for free with world-class coaches who specialize in creativity, management, and more.
• Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
• Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

Growth, Adoption @ Clay

We're hiring someone whose obsession is product adoption — using lifecycle channels and programs to get Clay's users into new products, faster.

You’ll own our lifecycle motion end-to-end — email and in-app — and point it at a single goal: driving adoption of new products at Clay. That happens two ways. Directly, through product launches and PLG programmatic plays that get users to try and stick with new features. And indirectly, by promoting the programs designed to deepen adoption — ecosystem cohorts, workshops, and livestreams that turn users into power users.

You’ll also build the infrastructure that makes this scale — automating the transactional and one-off sends that eat hours today, and standing up a single dashboard where any team can see how their campaign drove adoption.

If you think in conversion and adoption rather than sends, like building systems as much as running campaigns, and want to own whether a new product actually lands, this is the role.

What You'll Do

Own lifecycle channels end-to-end

Own the one-off email and in-app communications that drive product and program adoption — product launches, events, workshops, and dinners — keeping the Clay voice consistent across every send.

Partner with GTM Ecosystem and Product Marketing on PLG efforts: cohorts, product launches, and trigger-based product campaigns.

Run experimentation to lift conversion toward product activation — whether that's driving users to activate directly from a channel, or boosting registration for programs (cohorts, workshops, livestreams) that lead to adoption. For example, testing two emails against a small audience, then blasting the winner to the larger list.

Build the systems that make it scale

Build an easier way to automate the one-off emails that have to go out for launches, events, dinners, and workshops.

Partner with Growth Product and PMM to build automated campaigns that improve our product-led growth funnel.

Measure everything

Learn what metrics each channel cares about (email and in-app) and build the reporting around them.

Help maintain and grow our marketable email audience — building re-opt-in flows and segmenting the audience into lists — and analyze what drives channel fatigue to keep our comms healthy.

Run air traffic control

Own the roadmap for what comms go out across Clay — coordinating with PMM on launches, Growth Product on funnel optimization, and GTM Ecosystem on cohorts.

Think systematically about audiences: who should receive which communication for a given campaign (e.g. registered vs. non-registered contacts for an event).

Improve the guardrails that protect the business — unsubscribe rules and other guardrails that keep us from sending comms that do more harm than good.

Own the number

Be instrumental in driving adoption of new products at Clay — directly through product launches and PLG programmatic plays, and indirectly by promoting the programs designed to increase adoption (like ecosystem cohorts).

Carry a product adoption goal measured in activation and usage of new products — and own the lifecycle programs that move the number.

Work in lockstep with Growth, Product, Brand, and Data Science so the feedback loop stays tight and the whole motion gets sharper over time.

What You'll Bring

Lifecycle marketing experience. You've owned email and/or in-app programs end-to-end — from audience building and copy to sends, experimentation, and measurement.

A bias toward adoption. You think in activation, conversion, and product usage — not sends. You're comfortable reading a dashboard without prompting, running A/B tests, and owning an adoption number.

Builder DNA. You've gone 0→1 before — built intake workflows, automation, or reporting where none existed, then scaled it.

Comfort with PLG dynamics. You understand how users move from first touch to activated to power user, and how lifecycle comms accelerate every step of that journey.

Cross-functional instinct. You work naturally with product, ops, brand, events, and sales. You can take a program owner's request, turn it into a campaign, run it, and report back without a coordinator in the middle.

Comfort with PLG dynamics. You understand how users move from first touch to activated to power user, and how lifecycle comms accelerate every step of that journey.

Passion for Clay. You're excited to use Clay to build the plays, and to evangelize the product as if it were your own.

Nice to Have

Experience with the modern GTM and lifecycle stack (Clay, marketing automation platforms,in-app messaging tools, Salesforce).

SQL and dashboarding experience (Snowflake, Streamlit) for building your own reporting.

Experience driving adoption within a product-led growth funnel.