Lifecycle Growth & Adoption Lead

Clay; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Clay is seeking a lifecycle marketer focused on product adoption. You will own email and in-app communications, aligning with GTM Ecosystem and Product Marketing on PLG efforts to drive activation and adoption across Clay's products.

You will build scalable campaigns, run experiments to improve activation, and develop the shared dashboard for visibility across teams. This role suits someone who thinks in activation, conversion, and product usage, and loves building scalable systems within Clay.

Qualifications

• Experience owning email and/or in-app programs end-to-end — from audience building and copy to sends, experimentation, and measurement.

Responsibilities

• Own lifecycle channels end-to-end — email and in-app communications for product adoption.

Skills

Lifecycle marketing

Activation bias

Builder DNA

PLG dynamics

Cross-functional instinct

Passion for Clay

Tools

SQL

Snowflake

Streamlit

Job description

Clay is seeking a lifecycle marketer focused on product adoption. You will own email and in-app communications, aligning with GTM Ecosystem and Product Marketing on PLG efforts to drive activation and adoption across Clay's products.

You will build scalable campaigns, run experiments to improve activation, and develop the shared dashboard for visibility across teams. This role suits someone who thinks in activation, conversion, and product usage, and loves building scalable systems within Clay.