Lifecycle Email & SMS Marketing Architect (Hybrid)

DC INTERNATIONAL GROUP INC; Carrollton (TX); Hybrid; USD 60,000 - 90,000; Full time

Job summary

DC International Group Inc. is seeking an Email & SMS Marketing Strategist to design and execute campaigns across promotions, triggers, and transactional messages for Coverstore and Leatherology.

You will translate business goals into channel strategies, analyze campaign performance, and work with cross-functional teams to optimize lifecycle journeys while ensuring compliance with CAN-SPAM, CASL, and GDPR.

Qualifications

• 2–3 years of CRM, marketing automation, and analytics experience.
• Strong problem-solving, project management, and analytical skills.
• Proficient in Excel; knowledge of HTML a plus.

Responsibilities

• Develop and execute email and SMS campaigns across promotions, triggers, and transactional flows.
• Translate business goals into channel strategy and roadmap for email, SMS and push.
• Collaborate with marketing, design and tech to ensure brand standards are met during build.

Skills

CRM

Marketing automation

Analytics

Klaviyo

Shopify

Google Analytics

Excel

HTML

Education

Bachelor's in Marketing

Tools

Klaviyo

Shopify

Google Analytics

Job description

DC International Group Inc. is seeking an Email & SMS Marketing Strategist to design and execute campaigns across promotions, triggers, and transactional messages for Coverstore and Leatherology.

You will translate business goals into channel strategies, analyze campaign performance, and work with cross-functional teams to optimize lifecycle journeys while ensuring compliance with CAN-SPAM, CASL, and GDPR.