Email & SMS Marketing Strategist

DC INTERNATIONAL GROUP INC; Carrollton (TX); Hybrid; USD 60,000 - 90,000; Full time

Job summary

DC International Group Inc. is seeking an Email & SMS Marketing Strategist to design and execute campaigns across promotions, triggers, and transactional messages for Coverstore and Leatherology.

You will translate business goals into channel strategies, analyze campaign performance, and work with cross-functional teams to optimize lifecycle journeys while ensuring compliance with CAN-SPAM, CASL, and GDPR.

Qualifications

• 2–3 years of CRM, marketing automation, and analytics experience.
• Strong problem-solving, project management, and analytical skills.
• Proficient in Excel; knowledge of HTML a plus.

Responsibilities

• Develop and execute email and SMS campaigns across promotions, triggers, and transactional flows.
• Translate business goals into channel strategy and roadmap for email, SMS and push.
• Collaborate with marketing, design and tech to ensure brand standards are met during build.

Skills

CRM

Marketing automation

Analytics

Klaviyo

Shopify

Google Analytics

Excel

HTML

Education

Bachelor's in Marketing

Tools

Klaviyo

Shopify

Google Analytics

Job description

OverviewDC International is a vertically integrated ecommerce company with a simple mission: make products that last and feel personal. We’re home to industry-leading, digitally native brands Coverstore and Leatherology.The Email & SMS Marketing Strategist develops and executes the strategy behind our promotional, triggered, and transactional email & SMS programs—ensuring accurate, timely, and consistent communications across both brands. This role helps shape customer retention and lifecycle marketing efforts, contributes to channel performance reporting and growth, and troubleshoots issues as they arise.This is a hybrid position working 3 days a week in the Carrollton, TX office.Duties & ResponsibilitiesDevelop Channel Strategy: Translate business goals into actionable email and SMS strategies. Manage the setup and implementation of all campaigns and automated programs—marketing, triggered, and transactional—ensuring timely, accurate launches that serve a clear purpose.Uncover Insights & Opportunities: Assist with weekly and monthly campaign planning, identifying trends across programs and synthesizing data into opportunities and roadmap recommendations.Design Lifecycle & Contact Journeys: Develop contact strategies across email, SMS, and push-defining the sequencing, segmentation, and personalization for each journey, including marketing, triggered, and transactional touchpoints.Drive Cross-Functional Execution: Collaborate with marketing, design, and tech teams to update templates per best practices and brand standards, and to ensure strategy is clearly understood and effectively executed during the build phase.Measure & Optimize Performance: Own the testing roadmap and track how channel performance impacts business outcomes. Monitor deliverability and list hygiene for optimal inbox placement, and maintain compliance across the legal landscape (CAN-SPAM, CASL, GDPR).QualificationsBachelor’s degree in Marketing, Analytics or related field2 to 3 years of experience with CRM, marketing automation, ESPs and web analytics platforms (Klaviyo, Triple Whale, Shopify and Google Analytics a plus)Excellent problem-solving, project management, and analytical skillsProficient in ExcelBasic knowledge of HTML a plusKnowledge of email & SMS marketing best practicesSolid understanding of other digital marketing strategies a plusPrevious experience or interest in retail and ecommerce industriesCertifications in email marketing a plusAttention to detail and good proofreading skillsStrong time management skills, with the ability to prioritize, multi-task, and manage deadlinesEnthusiastic and driven with a passion for retail and digital marketingAbout UsDC International is home to industry-leading, digitally native brands Coverstore and Leatherology. Since 2005, we’ve paired timeless design and customer-first service with innovative technology and our own manufacturing. This vertical integration gives us oversight of the entire product lifecycle, from concept to delivery, and the ability to invest in quality at every step.Leatherology elevates the everyday with thoughtfully designed leather goods that marry form and function. We believe great quality can be accessibly priced, that timeless pieces are made to last, and that the best gifts are personal. Each piece is crafted from the finest materials, designed to be carried day in and day out, and made to be personalized for yourself or someone you love. Leatherology has been featured in Vogue, The New York Times, Fast Company, Forbes, ELLE, GQ, and WWD, and carried by celebrities from Reese Witherspoon to Serena Williams.Coverstore’s mission is to protect what you love. We create cover, storage, organization, and lifestyle products, continually investing in innovation and customization to meet each customer’s needs. Designed in Texas and made in our own factory, we serve millions of households and thousands of businesses, including POLYWOOD, Neighbor, Jordan’s Furniture, United Airlines, Texas A&M University, Fenway Park, Beverly Hills Hotel, SoHo House, Rosewood Hotels, Microsoft, Agio, and Franklin BBQ.