Email & SMS Marketing Strategist

DC International; Carrollton (TX); Hybrid; USD 65,000 - 90,000; Full time

Job summary

DC International in Carrollton, TX is seeking an Email & SMS Marketing Strategist to lead promotional, triggered, and transactional campaigns for Coverstore and Leatherology. You’ll shape lifecycle marketing, drive retention, and support channel performance reporting.

The role is hybrid, requiring three days per week in the Carrollton office, with collaboration across marketing, design, and tech to implement campaigns, test strategies, and ensure deliverability and compliance.

Qualifications

• Bachelor’s degree in Marketing, Analytics or related field.
• 2–3 years of experience with CRM, marketing automation, ESPs and web analytics.
• Excellent problem-solving, project management, and analytical skills.
• Proficient in Excel.
• Basic knowledge of HTML is a plus.
• Knowledge of email & SMS marketing best practices.
• Experience in retail/ecommerce is a plus.

Responsibilities

• Develop Channel Strategy: Translate goals into email/SMS campaigns and automated programs.
• Uncover insights and opportunities from weeky/monthly plans and data.
• Design lifecycle and contact journeys across email, SMS, and push.

Skills

CRM

Marketing automation

Klaviyo

Google Analytics

Shopify

Email marketing

Education

Bachelor’s degree in Marketing/Analytics or related field

Tools

Klaviyo

Triple Whale

Shopify

Google Analytics

Job description

Job Details Level: Experienced Job Location: Carrollton, TX - CARROLLTON, TX 75010 Overview

DC International is a vertically integrated ecommerce company with a simple mission: make products that last and feel personal. We’re home to industry-leading, digitally native brands Coverstore and Leatherology.

The Email & SMS Marketing Strategist develops and executes the strategy behind our promotional, triggered, and transactional email & SMS programs—ensuring accurate, timely, and consistent communications across both brands. This role helps shape customer retention and lifecycle marketing efforts, contributes to channel performance reporting and growth, and troubleshoots issues as they arise.

This is a hybrid position working 3 days a week in the Carrollton, TX office.

Duties & Responsibilities

• Develop Channel Strategy: Translate business goals into actionable email and SMS strategies. Manage the setup and implementation of all campaigns and automated programs—marketing, triggered, and transactional—ensuring timely, accurate launches that serve a clear purpose.
• Uncover Insights & Opportunities: Assist with weekly and monthly campaign planning, identifying trends across programs and synthesizing data into opportunities and roadmap recommendations.
• Design Lifecycle & Contact Journeys: Develop contact strategies across email, SMS, and push-defining the sequencing, segmentation, and personalization for each journey, including marketing, triggered, and transactional touchpoints.
• Drive Cross-Functional Execution: Collaborate with marketing, design, and tech teams to update templates per best practices and brand standards, and to ensure strategy is clearly understood and effectively executed during the build phase.
• Measure & Optimize Performance: Own the testing roadmap and track how channel performance impacts business outcomes. Monitor deliverability and list hygiene for optimal inbox placement, and maintain compliance across the legal landscape (CAN-SPAM, CASL, GDPR).

Qualifications

• Bachelor’s degree in Marketing, Analytics or related field
• 2 to 3 years of experience with CRM, marketing automation, ESPs and web analytics platforms (Klaviyo, Triple Whale, Shopify and Google Analytics a plus)
• Excellent problem-solving, project management, and analytical skills
• Proficient in Excel
• Basic knowledge of HTML a plus
• Knowledge of email & SMS marketing best practices
• Solid understanding of other digital marketing strategies a plus
• Previous experience or interest in retail and ecommerce industries
• Certifications in email marketing a plus
• Attention to detail and good proofreading skills
• Strong time management skills, with the ability to prioritize, multi-task, and manage deadlines
• Enthusiastic and driven with a passion for retail and digital marketing

About Us

DC International is home to industry-leading, digitally native brands Coverstore and Leatherology. Since 2005, we’ve paired timeless design and customer-first service with innovative technology and our own manufacturing. This vertical integration gives us oversight of the entire product lifecycle, from concept to delivery, and the ability to invest in quality at every step.

Leatherology elevates the everyday with thoughtfully designed leather goods that marry form and function. We believe great quality can be accessibly priced, that timeless pieces are made to last, and that the best gifts are personal. Each piece is crafted from the finest materials, designed to be carried day in and day out, and made to be personalized for yourself or someone you love. Leatherology has been featured in Vogue, The New York Times, Fast Company, Forbes, ELLE, GQ, and WWD, and carried by celebrities from Reese Witherspoon to Serena Williams.

Coverstore’s mission is to protect what you love. We create cover, storage, organization, and lifestyle products, continually investing in innovation and customization to meet each customer’s needs. Designed in Texas and made in our own factory, we serve millions of households and thousands of businesses, including POLYWOOD, Neighbor, Jordan’s Furniture, United Airlines, Texas A&M University, Fenway Park, Beverly Hills Hotel, SoHo House, Rosewood Hotels, Microsoft, Agio, and Franklin BBQ.

Qualifications