Lifecycle Email Marketing Manager - Personalization Growth

SupportFinity™; New York (NY); On-site; USD 86,700 - 151,700; Full time

Job summary

Zappos is looking for an Email Marketing Manager to lead sophisticated lifecycle marketing strategies across email and push notifications. Located in New York, this onsite position plays a pivotal role in customer engagement initiatives by leveraging data-driven marketing and creative storytelling.

The ideal candidate will have at least 4 years of experience and be adept at managing end-to-end campaigns, analyzing data, and collaborating across functions to enhance customer experiences through effective marketing programs.

Qualifications

• 4+ years of professional marketing experience, ideally in email or digital marketing.
• Experience analyzing customer behavior data to drive campaign optimizations.
• Strong attention to detail for executing marketing strategies.

Responsibilities

• Own end-to-end campaign management for email and push notifications.
• Execute strategies that align with broader lifecycle marketing goals.
• Conduct A/B testing to improve engagement metrics.

Skills

Data-driven marketing

Email campaign management

Cross-functional collaboration

A/B testing

Marketing automation platforms

Data analysis

Education

Bachelor's degree or equivalent

Tools

Excel

Tableau

CRM tools

Job description

Zappos is looking for an Email Marketing Manager to lead sophisticated lifecycle marketing strategies across email and push notifications. Located in New York, this onsite position plays a pivotal role in customer engagement initiatives by leveraging data-driven marketing and creative storytelling.

The ideal candidate will have at least 4 years of experience and be adept at managing end-to-end campaigns, analyzing data, and collaborating across functions to enhance customer experiences through effective marketing programs.