Zappos Email Marketing Manager, Zappos

SupportFinity™; New York (NY); Sur place; USD 86 700 - 151 700; Plein temps

Résumé du poste

Zappos is looking for an Email Marketing Manager to lead sophisticated lifecycle marketing strategies across email and push notifications. Located in New York, this onsite position plays a pivotal role in customer engagement initiatives by leveraging data-driven marketing and creative storytelling.

The ideal candidate will have at least 4 years of experience and be adept at managing end-to-end campaigns, analyzing data, and collaborating across functions to enhance customer experiences through effective marketing programs.

Qualifications

• 4+ years of professional marketing experience, ideally in email or digital marketing.
• Experience analyzing customer behavior data to drive campaign optimizations.
• Strong attention to detail for executing marketing strategies.

Responsabilités

• Own end-to-end campaign management for email and push notifications.
• Execute strategies that align with broader lifecycle marketing goals.
• Conduct A/B testing to improve engagement metrics.

Connaissances

Data-driven marketing

Email campaign management

Cross-functional collaboration

A/B testing

Marketing automation platforms

Data analysis

Formation

Bachelor's degree or equivalent

Outils

Excel

Tableau

CRM tools

Description du poste

Description

Zappos is seeking an experienced Email Marketing Manager to drive the execution of sophisticated lifecycle marketing strategies across our email and push notification channels. Reporting to the Head of Lifecycle Marketing, this role sits at the intersection of data-driven marketing and creative storytelling, playing a crucial role in our customer engagement initiatives. The ideal candidate will bring both technical expertise and marketing acumen to execute personalized campaigns that drive revenue growth and customer lifetime value.

The role is 100% onsite in office (Madison, WI or New York).

This role requires a strategic thinker who can translate high-level objectives into actionable marketing programs while maintaining a strong attention to detail in day-to-day execution. You'll work closely with cross-functional partners to implement customer journey automation, support mobile app growth initiatives, and continuously optimize performance through data‑driven testing and analysis. As we continue to evolve our marketing capabilities, you'll be instrumental in implementing new personalization strategies and technical solutions that enhance the customer experience.

Key Responsibilities

• Own end‑to‑end campaign management including planning, content development, QA, deployment, and performance analysis
• Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals
• Drive personalization and segmentation initiatives in partnership with the CRM team
• Monitor and optimize key performance metrics across email and push notification channels
• Conduct rigorous A/B testing to improve engagement metrics and provide data‑driven recommendations
• Support mobile app growth initiatives through integrated email marketing campaigns
• Partner with Creative, Product, and Tech teams to implement new campaign capabilities
• Maintain campaign calendars and coordinate with cross‑functional stakeholders
• Ensure compliance with email marketing best practices and regulations
• Analyze customer behavior data to identify opportunities for program optimization
• Contribute to strategic planning and goal‑setting for lifecycle marketing channels
• Create and maintain documentation for processes, best practices, and technical requirements

Basic Qualifications

• 4+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross‑functional marketing and creative teams
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion
• Bachelor's degree or equivalent

Preferred Qualifications

• Experience in digital marketing and content production timelines and process
• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
• Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
• Experience with customer segmentation, profiling, and targeting
• Knowledge of enterprise cloud strategies and distributed applications

Compensation

USA, NY, New York - 86,700.00 - 151,700.00 USD annually

USA, WI, Madison - 78,800.00 - 137,900.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Company: Zappos.com LLC

Job ID: A3145279

About the company

Zappos Family of Companies