Lifecycle Growth Manager - Email, Push & In-App

Weather Company; New York, Northern (NY, KY); Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

Flexible Time Off

Medical insurance options

401K match with no vesting

Job summary

The Weather Company in New York, NY is seeking a Lifecycle Marketing Manager to own end-to-end programs spanning onboarding, activation, engagement, retention, and winback across email, push, and in-app messaging. You will craft strategies, define triggers, and deploy journeys that help millions of users get timely weather insights.

Join a collaborative team; leverage AI-enabled tooling to speed campaign build, testing, and reporting, and partner with Product Marketing, Product, Design, and Data

Qualifications

• 5+ years of lifecycle or growth marketing in a B2C environment.
• Hands-on experience building campaigns and journeys in a modern marketing platform.
• Proven track record owning a channel end-to-end: strategy, build, launch, and measurement.
• Experience crafting email and push templates and managing production end-to-end.
• Ability to pull and use reporting to drive decisions without relying on analysts.
• Experience running A/B tests and translating results into next steps.
• Proficiency writing lifecycle copy and giving precise feedback to designers.

Responsibilities

• Own lifecycle strategy and execution for defined audience, channel, or stage.
• Build, test, and launch multi-channel campaigns across email, push, and in-app messaging.
• Own the full production process: templates, campaigns in CRM, QA, and deploy.
• Collaborate with Product Marketing to ensure feature launches include adoption plans.
• Define lifecycle calendar, intake, and QA processes to scale as volume grows.
• Spot drop-off points and build re-engagement flows with real value.
• Design A/B tests, define success metrics, and guide journeys with results.
• Write lifecycle copy and brief creative in plain, on-brand language.

Skills

Lifecycle marketing

Growth marketing

B2C experience

Email campaigns

Push campaigns

A/B testing

Data-driven decisions

Job description

The Weather Company in New York, NY is seeking a Lifecycle Marketing Manager to own end-to-end programs spanning onboarding, activation, engagement, retention, and winback across email, push, and in-app messaging. You will craft strategies, define triggers, and deploy journeys that help millions of users get timely weather insights.

Join a collaborative team; leverage AI-enabled tooling to speed campaign build, testing, and reporting, and partner with Product Marketing, Product, Design, and Data