Lifecycle Email Automation Architect (Remote)

E&ICT Academy, IIT Kanpur; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

E&ICT Academy IIT Kanpur, seeking an Email Automation Specialist to design, implement, and optimize automated email campaigns. This remote, full-time role focuses on learner onboarding, admissions, payments, and ongoing engagement through data-driven email strategies.

Responsibilities include building automated workflows, segmenting audiences, coordinating with cross-functional teams, and monitoring performance with regular reporting.

Qualifications

• Hands-on experience with email marketing platforms, workflow automation, audience segmentation, and campaign performance analysis.
• Strong understanding of email marketing best practices, automation workflows, and data-driven optimization.

Responsibilities

• Design, build, and manage automated email workflows for learner onboarding, admissions, payments, course commencement, assessments, certifications, and alumni engagement.
• Create and schedule promotional emails, newsletters, webinar invitations, announcements, and transactional emails.
• Develop lead nurturing campaigns to convert prospective learners into enrolled participants.
• Segment audiences based on program, learner behavior, interests, and engagement to deliver personalized communication.
• Coordinate with Marketing, Admissions, Academic Support, Product, and Operations teams for timely email communication.
• Automate reminders for pending applications, incomplete registrations, fee payments, assessment deadlines, live sessions, and certificate availability.
• Monitor campaign performance including delivery rates, open rates, CTRs, conversions, and engagement metrics.
• Conduct A/B testing on subject lines, content, layouts, and sending schedules to improve effectiveness.
• Ensure templates are responsive, brand-aligned, and maintained with updated databases and segments.

Job description

E&ICT Academy IIT Kanpur, seeking an Email Automation Specialist to design, implement, and optimize automated email campaigns. This remote, full-time role focuses on learner onboarding, admissions, payments, and ongoing engagement through data-driven email strategies.

Responsibilities include building automated workflows, segmenting audiences, coordinating with cross-functional teams, and monitoring performance with regular reporting.