Lifecycle CRM Specialist — AI-Driven Campaigns & Analytics

180 Fabletics LLC; El Segundo (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

Discretionary PTO

Summer Fridays

Healthcare plans

Employee discounts

401k

Annual bonus program

Equity program

And more

Job summary

Fabletics is seeking a CRM Specialist to lead lifecycle marketing across Email, SMS, and Mobile App from concept to execution. You will partner with the CRM team to plan, analyze, and optimize campaigns that boost engagement and revenue, using AI to enhance workflows and automation. This role reports to the Sr.

Manager, CRM and collaborates with cross-functional teams. The ideal candidate has 2–4 years in CRM/Lifecycle marketing, strong data skills, and proficiency with Excel/Sheets and BI

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2–4 years of experience in CRM, lifecycle, or email/SMS marketing.
• Hands-on experience building and QA'ing campaigns in an ESP or lifecycle platform.
• Advanced Excel/Google Sheets and data interpretation skills.

Responsibilities

• Coordinate multichannel campaigns (email, SMS, Mobile App) from concept to execution.
• Pull and organize campaign performance data; frame insights and next steps.
• Leverage AI to streamline CRM workflows and drive automation.
• Submit/manage creative tickets; ensure assets are on-brand and timely.
• Stay current on CRM trends and AI applications in marketing.

Skills

CRM marketing

Email marketing

Data analysis

Excel/Sheets

AI tools

Attention to detail

Communication

Education

Bachelor's degree in Marketing/Communications/Business or related

Tools

Tableau

BI Tools

AI platforms (Claude/ChatGPT)

Job description

Fabletics is seeking a CRM Specialist to lead lifecycle marketing across Email, SMS, and Mobile App from concept to execution. You will partner with the CRM team to plan, analyze, and optimize campaigns that boost engagement and revenue, using AI to enhance workflows and automation. This role reports to the Sr.

Manager, CRM and collaborates with cross-functional teams. The ideal candidate has 2–4 years in CRM/Lifecycle marketing, strong data skills, and proficiency with Excel/Sheets and BI