CRM Campaigns Lead: Email, SMS & Push

180 Fabletics LLC; El Segundo (CA); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

401k

Healthcare plans

Annual bonus program

Equity program

Job summary

Fabletics is seeking a CRM Operations Specialist to own end-to-end marketing campaigns across Email, SMS, and Push for both Women’s and Men’s lines. You will work closely with offshore execution teams to guide builds and ensure on-time, high-volume sends for a membership-driven CRM program.

The role requires 2–4 years in CRM/marketing operations, strong HTML/CSS/Handlebars skills, and familiarity with deliverability and data structures.

Qualifications

• 2-4 years of experience in CRM or marketing operations.
• Experience building high-volume campaigns in an enterprise ESP.
• Collaborating with offshore or distributed teams for day-to-day builds.

Responsibilities

• Own end-to-end execution of campaigns across email, SMS, and push.
• Partner with offshore execution team and provide build guidance.
• Code and build campaigns with HTML, CSS, and Handlebars when needed.
• Build dynamic content from event/catalog/profile data and API responses.
• Coordinate campaign intake and production calendar with CRM Marketing.
• Translate briefs into audience and segmentation logic.
• Set up and execute A/B and multivariate tests with proper tracking.
• Perform QA before every send for rendering, links and personalization.

Skills

CRM operations

Marketing operations

Campaign management

HTML/CSS templating

Handlebars or Liquid

JSON data structures

API integrations (GET)

Deliverability knowledge

QA mindset

AI tools in CRM

Multichannel campaigns

Tools

HTML

CSS

Handlebars

Liquid

APIs

Job description

Fabletics is seeking a CRM Operations Specialist to own end-to-end marketing campaigns across Email, SMS, and Push for both Women’s and Men’s lines. You will work closely with offshore execution teams to guide builds and ensure on-time, high-volume sends for a membership-driven CRM program.

The role requires 2–4 years in CRM/marketing operations, strong HTML/CSS/Handlebars skills, and familiarity with deliverability and data structures.