CRM Campaign Lead — Email, SMS & Push

Fabletics; El Segundo (CA); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

Healthcare plans

Employee discounts

401k

Annual bonus program

Equity program

Job summary

Fabletics seeks a CRM Operations Specialist to own end-to-end marketing campaigns across Email, SMS, and Push for Women’s and Men’s lines, coordinating with offshore teams to ensure accurate, on-time sends at high volume. The role involves hands-on HTML/CSS templating, dynamic content via data structures, and a strong QA discipline.

You will build with event/catalog/profile data and API responses, implement best practices, and guide optimization of deliverability and compliance.

Qualifications

• 2–4 years of CRM or marketing operations experience, with 1 year building high-volume campaigns.
• Experience collaborating with offshore/distributed execution teams.
• Proficiency in HTML, CSS, and templating languages (Handlebars or Liquid) for email builds.
• Basic understanding of event, catalog, and profile JSON data structures for dynamic content.
• Basic understanding of API integrations via GET requests.
• Working knowledge of deliverability fundamentals and CAN-SPAM/TCPA compliance.
• Meticulous QA mindset to catch errors before customers see them.
• Strong organizational and communication skills for multiple campaigns.
• Hands-on experience with AI tools to improve build speed and QA accuracy.

Responsibilities

• Own end-to-end execution of marketing campaigns across Email, SMS, and Push.
• Partner with offshore team and provide build guidance and quality reviews.
• Code and build campaigns using HTML/CSS/Handlebars when needed.
• Build dynamic content from event, catalog, and profile data and API responses.
• Coordinate campaign intake and production calendar with CRM Marketing.
• Translate briefs into audience and segmentation logic with suppressions and frequency rules.
• Set up and run A/B and multivariate tests with proper tracking and controls.
• Perform QA before each send and monitor deliverability and list health.
• Assist Lifecycle and Automation on journey/triggers when needed.
• Identify opportunities to automate manual workflows and scale production.

Skills

CRM operations

High-volume campaigns

QA/quality assurance

Event, catalog, profile data

A/B testing

Deliverability knowledge

Communication & organization

AI-assisted build/QA

Offshore collaboration

Tools

HTML

CSS

Handlebars

Liquid

GET-based APIs

Job description

Fabletics seeks a CRM Operations Specialist to own end-to-end marketing campaigns across Email, SMS, and Push for Women’s and Men’s lines, coordinating with offshore teams to ensure accurate, on-time sends at high volume. The role involves hands-on HTML/CSS templating, dynamic content via data structures, and a strong QA discipline.

You will build with event/catalog/profile data and API responses, implement best practices, and guide optimization of deliverability and compliance.