AI-Driven CRM Specialist – Lifecycle & Email

Fabletics; El Segundo (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

Discretionary Paid Time Off

Summer Fridays

Healthcare plans

Employee discounts

401k

Annual bonus program

Equity program

Job summary

Fabletics, based in El Segundo, is seeking a CRM Specialist to drive lifecycle marketing across Email, SMS, and Mobile App. You will collaborate with the CRM team to plan, execute, and analyze campaigns focusing on triggered and transactional programs, using AI tools to improve workflows and productivity.

The role reports to the Sr. Manager, CRM and requires hands-on campaign experience, data analysis, and a proactive, detail-oriented mindset to scale high-volume CRM programs while delivering

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2-4 years of CRM, lifecycle, or email/SMS marketing experience.
• Hands-on experience building and QA'ing campaigns in an ESP or lifecycle platform, including triggered/transactional programs.
• Advanced Excel/Google Sheets required; Tableau or similar BI tools a plus.
• AI-driven workflow experience; ability to build prompts/workflows and automate processes.
• Strong attention to detail and QA instincts; excellent communication.
• Ability to manage multiple requests and deadlines; proactive team player.

Responsibilities

• Coordinate multichannel campaigns (email, SMS, Mobile App) from concept to execution.
• Pull and organize campaign performance data; frame insights and next steps.
• Use AI tools to streamline CRM workflows and generate automation ideas.
• Submit and manage creative tickets/briefs; ensure assets are on-brand and on time.
• Stay current on CRM/lifecycle marketing trends and AI applications.

Skills

CRM experience

Lifecycle marketing

Email marketing

AI in marketing

Advanced Excel

Tableau

QA/testing

Data interpretation

Communication

Organization

Education

Bachelor's degree

Tools

ESP platform

Tableau

Excel

Google Sheets

Job description

Fabletics, based in El Segundo, is seeking a CRM Specialist to drive lifecycle marketing across Email, SMS, and Mobile App. You will collaborate with the CRM team to plan, execute, and analyze campaigns focusing on triggered and transactional programs, using AI tools to improve workflows and productivity.

The role reports to the Sr. Manager, CRM and requires hands-on campaign experience, data analysis, and a proactive, detail-oriented mindset to scale high-volume CRM programs while delivering