Lifecycle CRM & Personalization Lead

Macy's; New York (NY); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health and wellness coverage

401(k) match

Paid time off

Eight paid holidays

Learning and leadership development

Employee ERGs

Volunteer opportunities

Performance-based incentives

Annual merit review

Employee Assistance Program

Job summary

Macy’s is seeking a Customer Relationship Management Strategy Specialist to manage end-to-end deliverables for dynamic personalization strategies across retention tactics. The role requires strong attention to detail and collaboration with cross-functional teams and senior management to execute strategic initiatives.

You will lead end-to-end enhancements across email, mobile, and site channels, gather requirements from partners, and document business rules.

Qualifications

• Bachelor’s degree or equivalent in marketing or related field.
• Experience managing end-to-end marketing projects and campaigns.
• Strong understanding of retention marketing and CRM concepts.
• Proven ability to translate business requirements into actionable projects.

Responsibilities

• Lead and implement enhancements across email, mobile, and site channels to support strategic goals.
• Collaborate with cross-functional teams and vendors to gather input and drive new functionalities.
• Develop and document detailed business requirements, use cases, and business rules; conduct UAT.
• Represent business strategies in marketing solutions while understanding technical components and design.
• Build relationships with stakeholders and prioritize roadmap for Retention Marketing.
• Identify issues, evaluate solutions, and ensure timely closure.

Skills

Project management

Cross-functional collaboration

Data interpretation

Documentation

Subject matter expertise in marketing

Relationship building

Problem solving

Analytical thinking

Communication skills

Technical aptitude

Education

Bachelor’s degree or equivalent in marketing or related field

Tools

MS Office

Job description

Macy’s is seeking a Customer Relationship Management Strategy Specialist to manage end-to-end deliverables for dynamic personalization strategies across retention tactics. The role requires strong attention to detail and collaboration with cross-functional teams and senior management to execute strategic initiatives.

You will lead end-to-end enhancements across email, mobile, and site channels, gather requirements from partners, and document business rules.