Journey Operations Specialist

Bloomingdale's Inc.; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Eight paid holidays

Job summary

Macy's, Inc. is seeking a Customer Relationship Management Strategy Specialist to drive end-to-end personalization initiatives across email, mobile, and site channels.

You will coordinate with cross-functional teams and senior leadership to translate business goals into actionable requirements and deliver strategic enhancements. The role requires strong project management, data interpretation, and documentation skills, plus the ability to navigate ambiguity.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• 3–4 years of experience in digital marketing.
• Able to work a flexible schedule based on department and company needs.

Responsibilities

• Lead and implement enhancements across email, mobile, and site channels to support strategic goals.
• Collaborate with cross-functional teams, vendors, CRM analysts, and business partners to gather input, clarify requirements, and drive new functionalities and improvements.
• Develop and document detailed business requirements, use cases, and business rules. Conduct user acceptance testing to ensure quality and alignment.
• Represent business strategies in comprehensive marketing solutions while understanding the underlying technical components, design, and systems.
• Build and maintain strong relationships with business stakeholders by understanding their goals, providing strategic support, and establishing trust.
• Advocate for timely issue resolution by identifying problems, evaluating solutions, communicating updates, and ensuring closure.
• Support the management and prioritization of the Retention Marketing team’s capabilities and enhancements roadmap.
• Analyze programs and tactics to identify gaps, trends, and opportunities that improve internal campaign execution and enhance the customer experience.
• Lead stakeholder meetings to initiate projects, share progress updates, and resolve outstanding issues.
• Troubleshoot major challenges and elevate critical issues to appropriate leadership as necessary.
• Prepare and deliver hindsight analyses and recommendations to leadership and partner teams to inform future initiatives.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Job description

Job Overview

The Customer Relationship Management Strategy Specialist manages end-to-end deliverables and project tasks that support dynamic personalization strategies across all retention tactics. This individual demonstrates strong attention to detail and organizational skills, effectively managing multiple projects simultaneously while navigating ambiguity and taking direction. The specialist collaborates comfortably with cross-functional teams and senior management to execute strategic initiatives.

What You Will Do

• Lead and implement enhancements across email, mobile, and site channels to support the company’s strategic goals.
• Collaborate with cross-functional teams, third-party vendors, CRM analysts, and business partners to gather input, clarify requirements, and drive new functionalities and improvements. Leverage data and insights to inform strategic recommendations.
• Develop and document detailed business requirements, use cases, and business rules. Conduct user acceptance testing to ensure quality and alignment.
• Serve as a subject matter expert, representing business strategies in comprehensive marketing solutions while understanding the underlying technical components, design, and systems.
• Build and maintain strong relationships with business stakeholders by understanding their goals, providing strategic support, and establishing trust.
• Advocate for timely issue resolution by identifying problems, evaluating solutions, communicating updates, and ensuring closure.
• Support the management and prioritization of the Retention Marketing team’s capabilities and enhancements roadmap.
• Analyze programs and tactics to identify gaps, trends, and opportunities that improve internal campaign execution and enhance the customer experience.
• Lead stakeholder meetings to initiate projects, share progress updates, and resolve outstanding issues.
• Troubleshoot major challenges and elevate critical issues to appropriate leadership as necessary.
• Prepare and deliver hindsight analyses and recommendations to leadership and partner teams to inform future initiatives.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Project Management: Ability to manage end-to-end deliverables and multiple projects simultaneously while maintaining organization and attention to detail.

Cross-Functional Collaboration: Strong skills in collaborating with cross-functional teams, third-party providers, and CRM analysts to gather input and clarify requirements.

Data Interpretation: Comfort with interpreting data and using actionable insights to make strategic recommendations.

Documentation Skills: Proficient in developing and documenting business requirements, use cases, and business rules, as well as conducting user acceptance tests.

Subject Matter Expertise: Knowledgeable in marketing strategies, with the ability to advocate for business solutions while understanding technical components and design.

Relationship Building: Strong interpersonal skills to build relationships with business function sponsors, understanding their objectives and establishing trust.

Problem-Solving: Ability to investigate issues, assess options, and provide feedback to ensure effective resolution.

Analytical Thinking: Skill in identifying gaps, trends, and opportunities to improve internal campaign execution and customer experience.

Communication Skills: Ability to lead meetings and communicate effectively with stakeholders to kick off projects, review progress, and resolve issues.

Technical Aptitude: Passion for technology and data, with an understanding of email, mobile, and site personalization methods.

Creative and Strategic Thinking: Ability to think creatively and strategically while addressing technical challenges.

Technical Proficiency: Proficiency in MS Office applications, essential for reporting and data analysis.

Who You Are

• Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 3-4 years of experience in digital marketing.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

Access the full menu of benefits offerings here .

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.