CRM & Retention Lead: Email & SMS (Remote)

Valid8 Financial, Inc.; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible work hours

Support for personal growth

Diverse and inclusive work environment

Job summary

A leading financial services firm is seeking a CRM Manager to lead email and SMS marketing programs. The ideal candidate will develop retention marketing strategies and optimize customer communications. Responsibilities include managing marketing campaigns, analyzing KPIs, and innovating customer experiences. With a requirement of 3+ years in digital marketing, strong analytical skills, and experience with customer loyalty programs, this role promises to enhance customer engagement and drive business outcomes.

Qualifications

• 3+ years of experience in a digital marketing role in a fast-paced environment.
• Experience managing an email and SMS program with audience segmentation.
• Ability to foster a test and learn environment to drive revenue.

Responsibilities

• Manage planning, development, execution, and analysis of email & SMS marketing programs.
• Create and implement successful retention marketing campaigns.
• Lead the implementation and management of the loyalty program.

Skills

Digital marketing

Email and SMS program management

Analytics skills

Project management

Creative copywriting

Tools

Google Analytics

Customer Data Platforms (CDP)

Job description

A leading financial services firm is seeking a CRM Manager to lead email and SMS marketing programs. The ideal candidate will develop retention marketing strategies and optimize customer communications. Responsibilities include managing marketing campaigns, analyzing KPIs, and innovating customer experiences. With a requirement of 3+ years in digital marketing, strong analytical skills, and experience with customer loyalty programs, this role promises to enhance customer engagement and drive business outcomes.