Lifecycle & CRM Leader: Activation, Retention & Growth

ION® Audio; Cumberland (RI); On-site; USD 90,000 - 130,000; Full time

Job summary

inMusic seeks a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across email, web, in-product, and related channels. This role owns activation, engagement, retention, and revenue growth across multiple brands, including ION Audio, within a creator-focused music ecosystem.

You will partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities, while mentoring teammates and elevating

Qualifications

• Experience leading CRM programs for ecommerce, subscription, software, or customer-centric businesses.
• Strong segmentation, personalization, and experimentation capabilities.
• Ability to translate data and customer insights into actionable marketing programs.

Responsibilities

• Define and execute lifecycle marketing strategies to improve activation, engagement, retention, and lifetime value.
• Build, launch, and optimize customer journeys across email, web, in-app, and related channels.
• Develop segmentation, targeting, personalization, and experimentation frameworks.

Skills

CRM marketing

Lifecycle marketing

Email marketing

Data analysis

Cross-functional collaboration

Tools

CRM platforms

Job description

inMusic seeks a Customer Lifecycle & CRM Manager to define and execute lifecycle marketing strategies across email, web, in-product, and related channels. This role owns activation, engagement, retention, and revenue growth across multiple brands, including ION Audio, within a creator-focused music ecosystem.

You will partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities, while mentoring teammates and elevating