Lifecycle CRM Architect

Level; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Level is building a hands-on Customer Lifecycle Manager to own Level’s CRM platform and delivery logic across in‑app messaging, email, and push notifications. You’ll own audience schema, data integration, deliverability, and compliance, while partnering with Marketing, Editorial and Engineering to drive retention, engagement, and revenue.

The role focuses on segmentation, lifecycle architecture, and scalable programs that support gated beta, onboarding, and monetisation efforts.

Qualifications

• 5+ years of CRM experience building multi‑channel lifecycle programmes with measurable retention, engagement, and revenue outcomes.
• Hands‑on experience owning a marketing automation and/or engagement platform at scale (Braze, Iterable, Customer.io, or equivalent), including implementation and product data integration.
• Deep expertise in audience segmentation, delivery logic and lifecycle architecture across B2C audiences.
• Solid understanding of COPPA and child‑directed communication compliance.
• Data fluency: comfortable with behavioural data, funnel analytics, A/B testing and performance reporting.
• Strong cross‑functional collaboration with Marketing, Editorial and Engineering.
• Startup mindset: comfortable building processes while platform is still being built.

Responsibilities

• Own platform selection and day‑to‑day operation of Level’s CRM across in‑app messaging, push notifications, email and beyond.
• Define SMS data architecture: audience schema and data sync between product platform and CRM tool.
• Build deliverability infrastructure: domain authentication, IP warm‑up, deliverability monitoring.
• Own unsubscribe, preference center, suppression lists, and COPPA/GDPR compliance.
• Run weekly parent progress reports, newsletters, in‑app messaging and activity‑based outreach tied to student engagement data.
• Own sign‑up confirmation and waitlist nurture sequences in partnership with marketing.
• Manage CRM mechanics for gated beta waves and partner referral cohorts.
• Develop free‑to‑paid conversion, tier upsell, renewal and save programs.
• Develop lapse detection logic and multi‑channel win‑back sequences.

Skills

CRM strategy

Multi-channel

Lifecycle marketing

Data-driven

Cross-functional

Tools

Braze

Iterable

Customer.io

Job description

Level is building a hands-on Customer Lifecycle Manager to own Level’s CRM platform and delivery logic across in‑app messaging, email, and push notifications. You’ll own audience schema, data integration, deliverability, and compliance, while partnering with Marketing, Editorial and Engineering to drive retention, engagement, and revenue.

The role focuses on segmentation, lifecycle architecture, and scalable programs that support gated beta, onboarding, and monetisation efforts.