Lifecycle CRM Manager

Level AI; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Level is seeking a hands-on Customer Lifecycle Manager in Austin to build Level’s customer communications from the ground up. You will own the CRM platform, delivery logic and execution across in-app messaging, email, push notifications, and beyond.

You will collaborate with Marketing and Editorial to ensure messages reach the right person at the right time, guiding lifecycle programs from onboarding to retention across students, parents, and teachers.

Qualifications

• 5+ years of CRM experience building multi-channel lifecycle programmes with measurable retention, engagement, and revenue outcomes.
• Hands-on experience owning a marketing automation and/or engagement communications platform at scale (Braze, Iterable, Customer.io, or equivalent).
• Deep expertise in audience segmentation, delivery logic and lifecycle architecture across B2C audiences.
• Solid understanding of COPPA and child-directed communication compliance.
• Comfortable with behavioural data, funnel analytics, A/B testing and performance reporting.
• Strong cross-functional collaboration with Marketing, Editorial and Engineering.
• Comfortable doing the work yourself in an evolving platform and processes environment.

Responsibilities

• Platform selection and implementation: Own the CRM platform across in-app messaging, push notifications, email and SMS.
• Data architecture: Define audience and contact field schema and data sync design with engineering.
• Deliverability infrastructure: Build sender domain authentication and deliverability monitoring.
• Compliance infrastructure: Own unsubscribe and preference center, suppression lists, and opt-out audit trail for COPPA, CAN-SPAM and GDPR.
• Retention and engagement: Run weekly progress reports, platform newsletters, in-app messaging and activity-based outreach.
• Pre-launch acquisition: Own sign-up confirmation and waitlist nurture sequences in partnership with marketing.
• Cohort and invite-code onboarding: Manage CRM for gated beta waves and referral cohorts.
• Monetisation: Build conversions, tier upsell, renewal and save programs.
• Win-back: Develop lapse detection logic and multi-channel sequences to reconnect families.
• Segmentation architecture: Design segmentation across four audiences and COPPA consent flows.
• Analytics & Optimisation: Own CRM reporting and conduct A/B tests to improve performance.

Skills

CRM experience

Multi-channel lifecycle

Data-driven

Collaboration

Startup mindset

Tools

Braze

Iterable

Customer.io

Job description

Level is seeking a hands-on Customer Lifecycle Manager in Austin to build Level’s customer communications from the ground up. You will own the CRM platform, delivery logic and execution across in-app messaging, email, push notifications, and beyond.

You will collaborate with Marketing and Editorial to ensure messages reach the right person at the right time, guiding lifecycle programs from onboarding to retention across students, parents, and teachers.