CRM Lifecycle Architect for EdTech

Level.me; Austin (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Level.me is seeking a hands-on Customer Lifecycle Manager to build Level’s customer communications from the ground up. You will own the CRM platform, delivery logic, and execution across in-app messaging, email, push notifications, and beyond.

Marketing and Editorial own the message; you own everything that reaches the right person at the right time. You will shape platform selection, data architecture, and deliverability and compliance infrastructure while leading cohort-based onboarding and

Qualifications

• 5+ years of CRM experience building multi-channel lifecycle programmes with measurable retention, engagement, and revenue outcomes.
• Hands-on experience owning a marketing automation platform at scale (Braze, Iterable, Customer.io) including data integration.
• Deep expertise in audience segmentation and lifecycle architecture across B2C audiences.
• Solid understanding of COPPA compliance for child-directed communications.
• Data fluency with behavioural data, funnel analytics, and A/B testing.
• Strong cross-functional partner with Marketing, Editorial and Engineering.
• Startup mindset and willingness to build processes from the ground up.

Responsibilities

• Own selection, implementation, and day-to-day operation of Level’s CRM platform across channels: in-app messaging, push, email, SMS.
• Define the audience and contact field schemas and data sync with the product platform.
• Build deliverability infrastructure including sender authentication and monitoring.
• Own unsubscribe and preference center, suppression lists, and COPPA/CAN-SPAM/GDPR compliance.
• Build retention, engagement, and lifecycle programs with multi-channel outreach tied to user data.
• Manage sign-up confirmations and waitlist onboarding, including onboarding cohorts.
• Design cohort tagging schema and invite-code mechanics for beta waves and referrals.
• Lead monetization messaging like conversions, upsell, renewal, and value communication.
• Develop lapse detection and win-back sequences to reconnect with users.

Skills

Cross-functional collaboration

Data-driven decisions

Communication

Startup mindset

Tools

Braze

Iterable

Customer.io

Job description

Level.me is seeking a hands-on Customer Lifecycle Manager to build Level’s customer communications from the ground up. You will own the CRM platform, delivery logic, and execution across in-app messaging, email, push notifications, and beyond.

Marketing and Editorial own the message; you own everything that reaches the right person at the right time. You will shape platform selection, data architecture, and deliverability and compliance infrastructure while leading cohort-based onboarding and