Lifecycle Campaigns Lead: End-to-End Growth

Notion; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.

You’ll own campaigns end to end, translating opportunities into strategies, defining audiences and journeys, coordinating production across email and in-product channels, and measuring incremental impact.

Qualifications

• 8+ total years relevant or transferable experience.
• Experience owning lifecycle, CRM, growth, or product-marketing campaigns end-to-end.
• Strong audience segmentation, personalization, experimentation, and measurement skills.
• Experience with B2B or product-led growth is a plus.
• Ability to use data to prioritize opportunities and evaluate results; SQL knowledge is a plus.

Responsibilities

• Own campaigns end to end from strategy to measurement.
• Translate opportunities into objectives, audiences, journeys, and channel plans.
• Coordinate cross-functional delivery with Product, Data Science, Marketing Ops, and Sales.
• Build reusable templates, playbooks, and operating patterns.

Skills

Audience segmentation

Personalization

Campaign measurement

Experimentation

Cross-functional collaboration

Strategic campaign planning

Tools

Customer.io

Braze

Iterable

Salesforce Marketing Cloud

Job description

Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.

You’ll own campaigns end to end, translating opportunities into strategies, defining audiences and journeys, coordinating production across email and in-product channels, and measuring incremental impact.