Lifecycle Campaigns Lead: Strategy to Execution

Wwshemi; San Francisco (CA); Hybrid; USD 190,000 - 220,000; Full time

Job summary

Notion is seeking an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and run campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.

You’ll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in‑product channels, and measuring incremental impact.

Qualifications

• Significant experience owning lifecycle, CRM, growth, or product‑marketing campaigns from strategy through execution.
• A track record of independently leading complex, cross‑functional campaigns at meaningful scale.
• Strong customer‑journey thinking across activation, adoption, engagement, conversion, and retention.
• Hands‑on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud.
• Strong audience segmentation, personalization, experimentation, and campaign‑measurement skills.
• Ability to use data to prioritize opportunities, evaluate results, and change strategy; working knowledge of SQL or self‑serve analytics is a plus.
• Excellent project leadership: clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication.
• Strong editorial and customer judgment—you care about sending useful, relevant messages rather than maximizing message volume.
• Comfort operating in a product‑led, highly cross‑functional environment with incomplete information.
• Experience with B2B or product‑led growth, product telemetry, in‑product messaging, or AI‑assisted campaign workflows is a plus.
• 8+ total years relevant + transferrable experience.

Responsibilities

• Own the campaign portfolio across launch, one‑off, and evergreen lifecycle campaigns.
• Translate opportunities into clear objectives, audiences, journeys, channel plans, and success metrics.
• Build high‑impact lifecycle programs including onboarding, activation, adoption, collaboration, monetization, retention, and resurrection.
• Execute from brief to measurement: audience creation, QA, localization, launch readiness, and post‑campaign analysis.
• Audit existing journeys and lead rebuilds of priority onboarding or adoption journeys.
• Raise experimentation with segmentation, personalization, holdouts, and A/B tests to understand incremental impact.
• Measure outcomes: activation, product adoption, collaboration, conversion, retention, or qualified sales outcomes.
• Lead cross‑functional delivery with Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners.
• Create reusable templates and playbooks to improve quality and velocity.
• Enable safe self‑service while upholding Lifecycles’ strategic customer‑experience standards.

Skills

Lifecycle marketing

CRM campaigns

Cross-functional leadership

Audience segmentation

Analytics & measurement

SQL / analytics

Editorial judgment

Project management

AI‑driven campaigns

Tools

Customer.io

Braze

Iterable

Salesforce Marketing Cloud

SQL

Job description

Notion is seeking an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and run campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.

You’ll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in‑product channels, and measuring incremental impact.