Lifecycle Marketing Manager, Campaign Strategy & Execution

Notion; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.

You’ll own campaigns end to end, translating opportunities into strategies, defining audiences and journeys, coordinating production across email and in-product channels, and measuring incremental impact.

Qualifications

• 8+ total years relevant or transferable experience.
• Experience owning lifecycle, CRM, growth, or product-marketing campaigns end-to-end.
• Strong audience segmentation, personalization, experimentation, and measurement skills.
• Experience with B2B or product-led growth is a plus.
• Ability to use data to prioritize opportunities and evaluate results; SQL knowledge is a plus.

Responsibilities

• Own campaigns end to end from strategy to measurement.
• Translate opportunities into objectives, audiences, journeys, and channel plans.
• Coordinate cross-functional delivery with Product, Data Science, Marketing Ops, and Sales.
• Build reusable templates, playbooks, and operating patterns.

Skills

Audience segmentation

Personalization

Campaign measurement

Experimentation

Cross-functional collaboration

Strategic campaign planning

Tools

Customer.io

Braze

Iterable

Salesforce Marketing Cloud

Job description

• Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion


• You’ll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact


• This role combines strategic judgment with hands‑on execution


• You’ll partner closely with Lifecycle Marketing, Product Marketing, Product Growth, Data Science, Marketing Operations, and creative partners


• You should be equally comfortable shaping a campaign brief, building a journey in Customer


• Io, resolving execution details, and interpreting results


• Scope guardrails: this role owns campaign strategy, hands‑on execution, cross-functional delivery, and performance analysis


• It is not the primary Customer


• Io architect or incident-response owner, a general intake coordinator, or a production‑only role receiving prewritten briefs


• The person should operate as an independent campaign owner who can take work from an ambiguous opportunity to a high-quality, measured launch


• Own the campaign portfolio. Independently lead a portfolio of launch, one‑off, and evergreen lifecycle campaigns with clear prioritization and predictable delivery


• Turn opportunities into strategies. Translate product launches, lifecycle moments, and business priorities into clear objectives, audiences, journeys, channel plans, and success metrics


• Build high‑impact lifecycle programs. Develop campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection


• Execute from brief to measurement. Own audience creation, build, QA, localization, launch readiness, and post‑campaign analysis across email and in‑product messaging


• Improve foundational journeys. Audit existing programs and recommend which should be maintained, improved, rebuilt, or retired; lead the rebuild of priority onboarding or adoption journeys


• Raise the experimentation bar. Develop testable hypotheses and use segmentation, personalization, holdouts, and A/B tests to understand incremental impact


• Measure customer and business outcomes. Connect campaigns to activation, product adoption, collaboration, conversion, retention, or qualified sales outcomes—not only opens and clicks


• Lead cross‑functional delivery. Coordinate dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners


• Create repeatable systems. Turn recurring campaign work into templates, playbooks, and reusable operating patterns that improve quality and velocity


• Enable safe self‑service. Help cross‑functional partners execute effectively while maintaining Lifecycle’s strategic, customer‑experience, and quality standards

What Success Looks Like in the First Six Months

• Establish a clear operating rhythm for launch, one‑off, and evergreen campaigns


• Independently own a meaningful portfolio from strategy through performance analysis


• Launch a materially improved onboarding, activation, or adoption journey with a defined experiment and measurement plan


• Establish consistent briefs, segmentation standards, QA, launch‑readiness checks, and post‑campaign readouts


• Demonstrate credible incremental movement in a product or business outcome


• Create meaningful capacity for senior Lifecycle teammates to focus on systems architecture, journey strategy, personalization, and modernization

A track record of independently leading complex, cross‑functional campaigns at meaningful scaleStrong audience segmentation, personalization, experimentation, and campaign‑measurement skillsExperience with B2B or product‑led growth, product telemetry, in‑product messaging, or AI‑assisted campaign workflows is a plusStrong customer‑journey thinking across activation, adoption, engagement, conversion, and retentionStrong editorial and customer judgment—you care about sending useful, relevant messages rather than maximizing message volumeHands‑on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing CloudComfort operating in a product‑led, highly cross‑functional environment with incomplete informationExcellent project leadership: clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication8+ total years relevant + transferrable experienceSignificant experience owning lifecycle, CRM, growth, or product‑marketing campaigns from strategy through executionAbility to use data to prioritize opportunities, evaluate results, and change strategy; working knowledge of SQL or self‑serve analytics is a plusWe hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply