Lifecycle Marketing Lead — Campaign Strategy & Activation

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San Francisco (CA)

Hybrid

USD 190,000 - 220,000

Full time

9 days ago

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Job summary

Notion is seeking an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution, to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion. You’ll own campaigns end to end—from audience selection to launch and post‑campaign analysis—working with Product, Engineering, Data Science, Marketing Operations, and external partners.

This role blends strategic judgment with hands‑on execution and requires strong customer‑journey

Qualifications

Experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution.
Proven ability to lead complex cross-functional campaigns at scale.
Strong customer-journey thinking across activation, adoption, engagement, conversion, retention.

Responsibilities

Lead lifecycle campaigns from strategy and audience selection through production, launch, and performance analysis.
Build onboarding, activation, adoption, retention, and other journeys across email and in-product channels.
Coordinate delivery with Product, Engineering, Data Science, Marketing Operations, and external partners.
Turn opportunities into strategies, define audiences, journeys, and success metrics.
Develop testable hypotheses and use segmentation, personalization, and A/B tests.