Lifecycle Campaign Lead for B2B Marketing

GLG; New York (NY); Hybrid; USD 71,000 - 100,000; Full time

Benefits offered by this job

Comprehensive medical, dental and視n

Flexible paid time off

401(k) matching

Tuition reimbursement

Parental leave

Wellbeing support

Job summary

GLG’s Campaign Manager leads end‑to‑end lifecycle campaigns, connecting senior decision‑makers with insights from GLG’s global network of experts. You’ll own audience segmentation, deployment, reporting, testing, and optimization, collaborating across marketing, content, events, and sales to drive engagement and business outcomes.

The role emphasizes data‑driven decision making, multi‑channel execution, and continuous performance improvement in a fast paced environment.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Business, or a related field.
• 2 years of experience in campaign management, marketing operations, and event marketing.
• Proven experience executing email marketing campaigns, with segmentation and reporting.
• Hands-on experience with marketing automation platforms (Marketo preferred).
• Experience using a CDP to build and activate audience segments is a plus.
• Strong written and oral communication, and attention to detail.

Responsibilities

• Develop and execute integrated marketing campaigns across email and digital channels.
• Monitor performance metrics and optimize campaigns for engagement and conversions.
• Translate insights into actionable recommendations for targeting, messaging, and efficiency.
• Support testing initiatives across subject lines, timing, segmentation, and audience strategy.
• Partner with marketing, content, events, and commercial teams to align campaigns with objectives.
• Ensure accuracy and consistency across audience management, QA, reporting, and workflows.

Skills

Campaign management

Marketing operations

Event marketing

Email marketing

A/B testing

Audience segmentation

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree, equivalent experience, or certification in Marketing/Communications/Business

Tools

Marketo

CDP / customer data platforms

Job description

GLG’s Campaign Manager leads end‑to‑end lifecycle campaigns, connecting senior decision‑makers with insights from GLG’s global network of experts. You’ll own audience segmentation, deployment, reporting, testing, and optimization, collaborating across marketing, content, events, and sales to drive engagement and business outcomes.

The role emphasizes data‑driven decision making, multi‑channel execution, and continuous performance improvement in a fast paced environment.