Lifecycle Marketing Operations Manager

Socket.dev; Utah; Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Vacation time off

Employee assistance program (Headspace

Job summary

BambooHR in Utah is seeking a Lifecycle Marketing Operations Manager to convert strategic plans into scalable lifecycle programs. You’ll build and test campaigns in Marketo, ensure data quality, and collaborate with cross-functional teams to keep programs on schedule.

You will drive end-to-end QA, monitor deliverability, and manage data quality across audiences and suppression rules. This role blends operation rigor with strategic marketing execution in a hybrid office setting.

Qualifications

• > 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
• > Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• > Strong attention to detail and thorough quality assurance across audiences, links, personalization, tracking, and logic.
• > Knowledge of audience segmentation, list management, suppression practices, and data quality.
• > Ability to monitor active programs and escalate complex issues as needed.
• > Strong written and verbal communication, plus organizational and prioritization skills.
• > Analytical and problem-solving mindset with data-driven improvement focus.
• > Proficiency with spreadsheets and common business productivity tools.
• > Ability to collaborate with cross-functional teams including Lifecycle Marketing, Marketing Operations, Analytics, Events Technology, and CX.

Responsibilities

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools.
• Translate strategies and business requirements into executable program builds across the lifecycle.
• Perform end-to-end quality assurance before launch, validating audience criteria, links, personalization, tracking, suppression logic, campaign flow, and expected system behavior.
• Monitor active lifecycle programs, identify operational or data issues, resolve common problems, and elevate complex platform or integration concerns to the appropriate partners.
• Maintain lifecycle data quality through list management, segmentation, database monitoring, and the execution of established suppression, consent, and compliance requirements.
• Monitor email and SMS deliverability and related program-health indicators, identify trends or potential risks, and partner with Marketing Operations to investigate and resolve red flags or implement system-level changes.
• Coordinate project dependencies and communicate progress, risks, blockers, and timeline changes accurately and proactively to stakeholders.
• Maintain process documentation and identify opportunities to improve execution accuracy, turnaround time, scalability, and team capacity.

Skills

Marketing operations

Lifecycle marketing

Campaign operations

Marketing automation

Audience segmentation

Communication skills

Organization

Analytical thinking

Spreadsheet proficiency

Cross-functional collaboration

Tools

Marketo

Stripo

Vibes

Job description

Work Mode:

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

The Lifecycle Marketing Operations Manager serves as the operational arm of the Lifecycle Marketing team, helping turn strategic marketing plans into accurate, scalable programs across the prospect and customer lifecycle. This role builds, tests, launches, monitors, and updates lifecycle campaigns and supporting data processes, primarily within Marketo and related marketing systems. Working closely with lifecycle marketers and Marketing Operations partners, this role helps ensure programs are executed on time, data remains reliable, and issues are identified and resolved or escalated appropriately. This position enables lifecycle marketers to stay focused on strategy while providing the operational rigor needed to run programs end to end.

You will:

• Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools, including emails, text messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows.
• Partner with lifecycle marketers to translate approved strategies and defined business requirements into accurate, executable program builds across the prospect and customer lifecycle.
• Perform end-to-end quality assurance before launch, validating audience criteria, links, personalization, tracking, suppression logic, campaign flow, and expected system behavior.
• Monitor active lifecycle programs, identify operational or data issues, resolve common problems, and elevate complex platform or integration concerns to the appropriate partners.
• Maintain lifecycle data quality through list management, segmentation, database monitoring, and the execution of established suppression, consent, and compliance requirements.
• Monitor email and SMS deliverability and related program-health indicators, identify trends or potential risks, and partner with Marketing Operations to investigate and resolve red flags or implement system-level changes.
• Coordinate project dependencies and communicate progress, risks, blockers, and timeline changes accurately and proactively to stakeholders.
• Maintain process documentation and identify opportunities to improve execution accuracy, turnaround time, scalability, and team capacity.

What You Need to Get the Job Done

• 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area.
• Experience building, testing, launching, or supporting campaigns in a marketing automation platform.
• Strong attention to detail and ability to complete thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic.
• Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality.
• Ability to monitor active programs, troubleshoot common operational issues, and elevate complex system or integration concerns appropriately.
• Strong written and verbal communication skills.
• Strong organizational and prioritization skills with the ability to manage multiple requests and meet deadlines.
• Analytical and problem-solving skills with an interest in using data to improve execution and processes.
• Proficiency with spreadsheets and common business productivity tools.
• Ability to collaborate effectively with lifecycle marketers, Marketing Operations, Analytics, Events Technology, Customer Experience, and other cross-functional partners.

What Will Make Us REALLY Love You

• Hands-on experience with Marketo or a comparable marketing automation platform.
• Experience supporting prospect and customer lifecycle programs, including nurture, trigger, welcome, retention, expansion, advocacy, or win-back campaigns.
• Familiarity with email deliverability indicators and the ability to recognize and elevate potential risks.
• Familiarity with HTML, email creation tools such as Stripo, or campaign template management.
• Familiarity with SMS automation platform tools such as Vibes, or related SMS platform experience.
• Understanding of consent, suppression, and applicable email and SMS-marketing compliance practices.
• Experience documenting workflows or recommending improvements that increase accuracy, scalability, and turnaround time.

What You'll Love About Us

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and the shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V

Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.