Lifecycle Campaign Architect

MW Partners

New York (NY)

On-site

USD 85,000 - 120,000

Full time

8 days ago

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Job summary

MW Partners is seeking a marketing automation specialist to build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions, using behavioral, subscription, geographic, and device-level targeting. You will own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization.

You will monitor campaign health pre-, during, and post-launch, troubleshoot production issues quickly, and design personalized experiences

Qualifications

Must have experience with marketing automation platforms and campaign orchestration.
Strong analytical mindset with meticulous attention to detail.
Proven ability to manage multiple priorities and stakeholders.
Technical troubleshooting skills and comfort working independently.
Process-improvement mindset and comfort in Agile environments.
Redfast/Recurly Engage experience is required.

Responsibilities

Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions using targeting strategies.
Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization.
Monitor campaign health pre-, during, and post-launch and troubleshoot production issues quickly.
Design personalized experiences using signals like lifecycle stage, subscription status, content affinity, and behavioral history.
Track campaign performance and provide ongoing optimization ideas.